Snows Motor Group
In 2020, Snows saw a significant increase in the number of sales and service videos watched by customers in comparison to the previous year
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Summary
Working with CitNOW for a number of years, Snows Motor Group has benefited from the full suite of CitNOW products; Sales, Workshop and Web to help the Group achieve its business strategy objectives.
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It’s hard to imagine an automotive retailer that does not have video as a key weapon of its armory. Video should now be a core competency for all dealer salespeople and technicians. Using CitNOW’s Sales, Workshop and Web platforms has dramatically improved our CSI scores, especially when operating remotely during the pandemic. The platforms have allowed our salespeople to be ‘in the room’ with customers and have proved crucial to keeping the conversation open.
Allen Scott, Communications & Marketing Director at Snows Motor Group
