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Digital Communication Experts

Transforming the way the automotive world communicates

Our Story

Photo of Alistair Horsburgh, CEO at CitNOW

Our CEO, Alistair Horsburgh

In 2008 CitNOW was formed to solve one challenge, how to allow people to view cars without visiting car showrooms. Typical of the company we are today, the solution was breathtakingly easy — video. And so the automotive video industry was born.

Our first customer was automotive giant BMW and today, our video services answer business challenges for over 43 car manufacturers.

Ultimately, we listen, a lot. To you. It is your needs, your challenges, your ambitions that we answer. Of course, providing solutions to these isn’t possible unless we have a world class team. Luckily, we do.

Today, over 100 people work at CitNOW. With a team of automotive and video experts, our products have become firmly embedded across the sector. We operate in many international markets, so wherever you’re based, we’ll have people on the ground to help.

Simply put, we provide app-based video solutions for you to create a more transparent, and easy, car buying and owning, experience for your customers.


Our Awards

  • AM Awards: 2021 Winner
  • Motor Trader Industry Awards 2020 Shortlisted
  • The Sunday Times - SME Export Track - 2019
  • The Sunday Times - Tech Track 100 - 2018
  • The Sunday Times - Tech Track 100 - 2017
  • 2019 Car Dealer Awards Winner
  • 2018 Car Dealer Awards Winner
  • Financial Times, 1000 Europe's fastest growing companies 2017
  • Business magazine awards 2017, SME of the year, 2nd place