Introducing CitNOW Conversations, our brand-new solution delivering seamless, multi-channel, two-way, customer communication in both your sales and aftersales environment.

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Stay ahead with data-driven actionable insights and business intelligence

Want to be able to adapt to change quickly? Want to maximise every opportunity?

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Product Overview

Designed to effortlessly consolidate all key information into a centralised hub accessible to all business units and locations. CitNOW Insights provides actionable insights directly to your team, empowering swift decision-making, boosting profitability and delivering continuous improvement.

Navigating through information can, at times, be overwhelming. CitNOW Insights simplifies this process through a range of targeted dashboards. Gaining instant access to critical data, insights and trends in a matter of seconds all presented consistently to your entire team.

Elevate productivity and standards across Sales, Service, Stock Management, Contact Centres and more. Discover streamlined operations and unlock your peak performance.

Key Features


Microsoft PowerBI

Harness the potential of market-leading business intelligence with our core technology, built on Microsoft Power BI. Gain comprehensive insights, make informed decisions and drive your business forward with confidence.



Experience the cutting-edge capabilities of our platform, powered by OpenAI. Seamlessly delve into detailed insights while enjoying continual learning about your models and forecasts. Stay ahead of the curve.

A laptop pulling data from various external data sources


Effortlessly integrate with various touchpoints, from direct API connections to Data Extracts. Ensures smooth data absorption, allowing you to harness insights from multiple sources with minimal effort.

A laptop showing analytical data and charts

Analytics Hub

Our central Analytics Hub empowers you to seamlessly integrate, store, manage and analyse all your data from one centralised location. Streamline processes and unlock the full potential of your data effortlessly.

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Generate key reports or automate actions with ease, directly from within our platform. Streamline your workflow and enhance productivity for your team, enabling them to focus on the highest value tasks.

A CitNOW insights branded dashboard


Access multiple specialised dashboards for each business area, created by automotive experts. Dive into key insights and analytics relevant to your sector, providing invaluable guidance for informed decision-making.

Key Benefits

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Time Saving

Our solution streamlines the process of gathering data from various retailer sources into one centralised platform. With seamless integrations, you save time previously spent on manual data collation, empowering you to focus on strategic initiatives and business growth.

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Gain access to data tailored to specific roles, providing insights at every level of your organisation. From individual performance metrics to site, group and national views suitable for OEMs, our solution ensures each stakeholder has the relevant information they need to make informed decisions and drive success.

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Our solution evolves with your business, allowing you to build and customise it over time. Tailor-made for individual team members and business units, it grows alongside your organisation, ensuring alignment with your evolving needs and objectives. Embrace scalability and adaptability for sustained success.

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Empower your entire team with access to the same data and key performance indicators (KPIs), fostering alignment and supporting the achievement of business objectives. By ensuring consistency across all levels, our solution promotes cohesive decision-making and drives collective progress towards shared goals.


CitNOW Insights is powered by Microsoft Power BI, which is the recognised market leader for business intelligence solutions.

CitNOW Insights connects all of your data points together in a single source, presenting this data into actionable, easy-to-use analytics and reports. Not only do we show you the data as it is today, but we also provide predictive and prescriptive outcomes using AI learning to identify problems before they occur.

CitNOW Insights can connect to a wide range of data points, from APIs to data files. In most cases, we can connect if you can provide us access. We have the widest range of integrations available today out of the box, including DMS providers, finance companies, media services, stock platforms and more. Contact us today to find out more about our available integrations.

We have a range of modules available through the Automotive Business Intelligence platform, including Sales, Aftersales, Stock Management, Finance, Call Centres and more. Each module can be configured based on user roles and permissions, giving you control over what each member of the team can access.

Yes, we integrate with a large number of third parties out of the box. We have the widest range of integrations available today, including DMS providers, finance companies and stock management solutions, as well as CitNOW Group companies.

Set up of the BI solution is very quick. As we have a wide range of integrations already available, it’s often a case of simply configuring access and then the data arrives directly into the platform. We would also work with you to understand your KPIs, targets and objectives to build those into all dashboards, as well as provide training when ready to go live.

CitNOW Insights is based on Microsoft Power BI and is fully web-based. You will be given access to the portal and provided with usernames and passwords for all users.

Yes, we can configure each user’s access to certain modules or individual reports or analytics. This way, we can ensure that team members only see what’s relevant to them.

Through our Business Intelligence platform, we can create a range of simple and intuitive reports – all based on our dedicated automotive experience and background. We show a range of dashboards, trend charts, tables and recommendations, allowing users to drill down into information at each point, depending on how much granular analytic data they are looking for. The Business Intelligence platform is very flexible and easy to use as it’s built on Microsoft Power BI, the leading business intelligence solution.

CitNOW Insights has been built by automotive industry experts. That said, we are always happy to learn more and delight our customers. If there is a report or piece of analytics we believe will add value to the wider solution, we will complete that work and make it available. Since launch, we have delivered a number of additional reports and enhancements in this way. Certain elements will be bespoke and configured on set up, such as KPIs, targets and objectives.

CitNOW Group is ISO 27001 certified and work to the highest standards in terms of our data security and compliance. We are regularly audited to ensure we continue to meet these standards for our customers and are trusted by many of the largest automotive retail groups in the UK.

Using a fully managed business intelligence solution for your business means that you get continuous upgrades to your data, analytics and reports. We dedicate hundreds of hours each week to building and refining new reports for our customers. These reports are available straight away, meaning you get access to the data quickly through a proven, secure method that is consistent and accurate. In addition, using third-party tools removes the need for any additional staff overhead in-house.

Our solution is one of the most cost-effective solutions in the marketplace today and includes the widest range of integrations out of the box. We charge on a per rooftop basis on a licence fee model; contact us today to find out how much it could be for your retailer.

At CitNOW, we believe our Automotive Business Intelligence (BI) solution delivers the following three major benefits:

  1. Informed decision-making: Automotive BI provides valuable insights and data-driven analytics, enabling informed decision-making based on market trends, customer preferences and competitor activities.
  2. Competitive advantage: By leveraging Automotive BI, you gain a competitive edge by staying ahead of market dynamics, identifying opportunities and positioning your brand as a leader in the industry.
  3. Enhanced efficiency and customer satisfaction: Automotive BI optimises internal processes, improves operational efficiency and allows for targeted marketing and personalisation, resulting in cost savings, higher productivity and improved customer satisfaction.

Our Automotive Business Intelligence solution is built on Microsoft Power BI, which allows access on any device, including mobile, tablet and desktop devices.

Yes, absolutely. Working with Auto Trader, we connect all your vehicle stock and price match it against all Auto Trader stock. This gives you the ability to update stock prices, implement a full pricing strategy and more all in a matter of seconds. This helps dealers sell cars at the right price, increase profit and reduce days to sell. Contact us today to learn more about the INstock vehicle price module (subject to separate Auto Trader licence being in place).