CitNOW is a business that helps us create trust and transparency with our customers. It makes our jobs more transparent; it builds value in what we do both in sales and aftersales, and makes customers feel like the service is more personalised to them.
Customers get to know us as individuals, before they even set foot in the dealership, they get to see the person they are going to deal with, they get to know the car … in a lot more detail, so it brings everything to life without having set foot in the dealership.
It also helps us convert enquiries into appointments and ultimately into sales much more effectively with personalised video. In aftersales, there’s no doubt that its driving conversion rates on health checks, we’re definitely converting more red and amber work with the use of video.
I would strongly recommend a partnership with CitNOW, because I think they are the market leader by far. They are more innovative and more technologically savvy with the partnerships and the key stakeholders that we operate with.