Renault Retail Group
20% increase in video watch rate in the past two years
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Summary
Motor retailers are working hard to overcome long standing preconceptions associated with the automotive industry by developing more transparent and open relationships with car buyers.
Renault Retail Group has been working with CitNOW since 2011 to achieve just that.
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We’ve been working with CitNOW for so long that it feels more like a partnership than a supplier relationship. Following the sales or service of a car, we always survey our customers and the use of video receives excellent feedback. In fact, our customers now expect to receive a personalised video from our sales and service consultants to keep the conversation open throughout the entire purchase and ownership journey.
Elina Karppinen, Group Marketing Director of Renault Retail Group
