The automotive industry is changing. CitNOW polled automotive professionals, business owners, and motoring consumers to find out what the future could hold for the workshop professional.

Town Centre Automobiles

Town Centre Automobiles strengthens customer relationships

Summary

For Town Centre Automobiles in Sunderland, engaging with customers has always been integral to the day-to-day life of the company.

Having embraced CitNOW’s Sales video technology in April 2017, the business has seen these customer relations strengthen even further. Before a customer has set foot in the dealership, the chances are that they’ll have received a ‘meet and greet’ video from the Town Centre Automobiles team.

There is a direct correlation between the implementation of CitNOW and the relationships that have been developed between the customer and the sales team. Customers have responded particularly well to the thank you videos that we have sent as it adds an extra layer of communication that we’ve not had in the past. The Rate this Video feature has also been particularly useful; it’s great to be able to get instant customer feedback and gratifying for our team to have swift, positive feedback on their videos.”

Abbie Bennett