Essex Auto Group
Essex Auto Group doubles workshop video output in just four months
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Summary
Vehicle-separation anxiety is often second only to the fear of the inevitable bill. However, a personalised video sent to a customer clearly showing the work needed, or a clean bill of health, can go to great lengths in alleviating worry. The benefits to workshops are also clear: increased customer satisfaction and the quick approval of work by customers remotely.
Having heard about CitNOW’s user-friendly platform, the group opted for CitNOW Workshop and following the move it wasn’t long until the benefits shone through.
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The ongoing challenge for all workshops is maintaining customer communication. After customers drop off their vehicles, many believe they end up in an imagined ‘garage black hole’ until they pick them up after the work is complete.
With CitNOW, customer transparency is easy to achieve as the platform allows us to send high quality videos reliably. This puts our customers at ease and helps us to offer more value for money by visually demonstrating what work is needed, laying to rest the myth of the ‘garage black hole.
Brett Robins, Essex Auto Group
