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Find out how the workshop is becoming more digital, increasing its ability to perform better for both customers and dealerships.

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Blog

Read views from the CitNOW team in our regular blog posts, giving you news on what’s happening with video, CitNOW and the automotive industry.

Blog

Meet the digitally-led workshop

Customers want more convenience, information and transparency when they deal with workshops, so that they have …

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Support for the Bangers4BEN 2021 Rally

As part of our ongoing efforts to support charities and the automotive community, our Executive Director, …

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How automotive retailers are using video to connect with customers

Video has gained a lot of traction over the years as a useful tool for dealerships …

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Lockdown Learnings

Throughout a year and a half of intermittent regional and national lockdowns, we’ve seen many businesses …

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Constant evolution: new features to support your growth

It’s hard to remember a time that has been as challenging for the automotive sector as …

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Hyper personalisation: What it is and how it can benefit your dealership

No longer is personalisation a ‘nice to have’ feature within automotive sales processes and customer experiences.…

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Forget me not! The customer experience

There has never been a better time to review your customer experience journey given the continuous …

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Revenue boosters: 4 tips for increasing workshop income

There are many factors out there right now that are affecting how car dealerships are operating. …

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The chips are down: Keeping customers engaged through the chip shortage

Are you currently suffering from a huge backlog of customers waiting to collect the new cars …

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Image of Ollie Parsons, author of the article, with an image to the right of a person inspecting a car in a workshop
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Turn up the heat on summer servicing

As things begin to return to something approaching normality and the ebb and flow of pent-up …

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4 lessons we can learn from a negative customer experience

Carol Fairchild, having worked in the industry for over 20 years and in her current role …

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The 10-point checklist for making great videos

Polish up your video presentation skills to help engage customers with our 10-point checklist. We look …

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Drive trust and transparency with a seamless part exchange process

With so many dealers competing, a seamless, transparent and trust-inducing part exchange experience could really set…

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Using CitNOW video ratings to improve your customer satisfaction

The only true way to fully understand how successful your videos are is to get feedback …

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Running a promo event with automotive video

Promotional events have formed a major part of a car retailer’s sales strategy for decades, and …

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How retailers are driving efficiency with video

Retailers can now open their doors to the public once again, however the digital tools that …

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You’re just a few clicks away from the chance of being an award winner

2021 marks the launch of our all-new awards programme, the Digital Spotlight Awards, which celebrates the …

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The great unlocking: How dealerships can prepare for reopening

After more than a year of turbulence and uncertainty, it seems that there is now light …

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Feeling good: Building emotion and relationships in car buyers with automotive video

For many people, buying a new car will be one of the biggest and most important …

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CitNOW research into consumer attitudes towards EVs

The global focus on reducing emissions and limiting the impact of the automotive industry on the …

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Suitable for all ages: Connecting with customers young and old

Every customer is different, and meeting all customers’ needs can therefore be tricky. That’s why it …

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A missed opportunity: Bridging the gender gap in automotive video

In our recent research, which polled over 1000 car buyers, we discovered a surprising statistic: women …

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Recognising your digital comms success

Every day, we’re bowled over by how our CitNOW users are taking full advantage of the …

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New reg month and how digital handovers can help

March is just around the corner – usually one of the busiest times of the year …

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Bridging the clicks to bricks experience with personalised digital communication

It’s no secret – the automotive buying process is now more digital than ever. In fact, …

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Customer First – not again!

I’m pretty sure we are all fed up of hearing the term “customer first” or “customer …

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Case study: How CitNOW’s Live Video made the contactless experience more human

“Possibly the best example of improving the customer experience in 2020.​”

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The modern car dealer’s digital toolkit

In the world we live in today, almost every engagement you have with a customer will …

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How car buyer research went digital – and how dealers can respond

The practice of buyers researching prospective car purchases online has been commonplace for almost as long …

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CitNOW Awards 2020 – Most Creative Winner

Our Most Creative CitNOW Award for 2020 goes to David Richardson and Mohammed Choudhury at Mercedes-Benz …

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CitNOW Awards 2020 – Best Workshop Winner

Our 2020 Best Workshop CitNOW award goes to Louis Evans of SMC Ford Gravesend in Kent. …

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CitNOW Awards 2020 – Best Sales Winner

We’ve seen lots of excellent sales-focused videos recorded by our CitNOW customers this year, but one …

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The future of digital dealers: View from Alistair Horsburgh, CEO

You don’t need me to tell you that this has been a difficult year for dealerships …

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Workshop Star of the Month – November 2020

Great workshop communication is built on clarity of description that strips out the jargon and puts …

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Sales Star of the Month – November 2020

All dealerships have had to adapt to the new wave of COVID-related restrictions, and in our …

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Embracing workshop video with restriction tiers in place

The second wave of COVID-19 lockdowns and restrictions have forced car dealerships to adapt once again, …

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Car retailers consider personalised video their most valuable digital tool in 2020

Video has been rated by vehicle retailers as the most important ‘digital tool for dealership operations’ …

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Triumph over adversity: Selling with video during lockdown 2.0

All over the UK, car dealerships have been placed under further restrictions as the second wave …

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Make the connection: Reaching customers digitally with video

The way we all live has changed drastically in 2020, and the way in which we …

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Unlock the lockdown: Enhancing the click-and-collect experience

Car dealerships across the UK are having to deal with a curveball of COVID-19 restrictions being …

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Workshop Star of the Month – October 2020

We’re always delighted to see workshop technicians who go the extra mile and take the initiatives …

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Sales Star of the Month – October 2020

The October award for CitNOW Sales Star of the Month deservedly goes to Paul Stocks at …

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Explaining in-car tech with video

It wasn’t so long ago that the limit of in-car technology was a cassette player (remember …

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CitNOW Shortlisted for two Industry Awards!

We are delighted to be shortlisted for two industry awards being announced in November.

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Adapting our learning for a new era in automotive retail

There is no doubt that the impact of Covid-19 has changed the way we communicate as …

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Tapping into the ‘insperience’ economy

The pandemic has changed consumer attitudes in virtually every sector, and every consumer-facing business has had…

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Celebrating the Best in Automotive Video – CitNOW Awards 2020

I think we’d all agree that 2020 has been a year of unprecedented change and challenges. …

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Sales Star of the Month – September 2020

At a time when face-to-face car handovers are challenging, video handovers are “the next best thing”. …

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Workshop Star of the Month – September 2020

This month’s thoroughly deserved Workshop Star of the Month crown goes to Louis Evans of SMC …

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Increasing dealership loyalty post-lockdown

In the first blog of this series, we discussed the role of loyalty in the post-pandemic …

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COVID-19: Another blow for car buyer loyalty

Historically, loyalty has played a huge role in car buyers’ decision-making processes. If a customer was …

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Camera, action: Improving efficiency with video

Efficiency has always been an important part of a successful business. As organisations in the automotive …

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The importance of industry collaboration

As the industry looks for digital solutions to help them adapt to the recent unprecedented challenges, …

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Contactless valuations: How live video can help

In this blog, we’ll take a look of the current state of play, and explore how …

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Building emotional connections in the automotive buyer journey

Buying a car tends to be considered as more of a rational purchase, which means it’s …

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Inside the workforce of CitNOW

As the HR & Academy Director for CitNOW, creating an environment where our people want to …

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Adapting your marketing comms in a crisis

To say that the last two weeks of March were a blur is an understatement. #contactlessconnections

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Why your online showroom is more important than ever

Never before has there been such a sudden and dramatic change to global buying habits as …

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Contactless appointments and test drives: How video can help

Despite an extremely challenging few months, the automotive industry can now breathe a little easier – …

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Reimagining the enquiry process: How video can help

The current pandemic has been one of the most difficult challenges the automotive industry has had …

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How will the contactless customer experience affect automotive retail?

With over 20 years working in Automotive (many of those years leading teams focused on customer …

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COVID-19 and the automotive industry: Where next?

With the automotive industry slowly coming out of lockdown measures, how have the first few weeks …

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How video can support your contactless customer journey

As the wheels of the automotive industry begin to start turning again, retailers and OEMs are …

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Restarting the engine: How you can prepare to re-open your dealership

It goes without saying that the last few months have been extremely challenging for the automotive …

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Using video from enquiry to delivery

Even during these challenging times, there are plenty of signs that customers are still actively planning …

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How to demonstrate your workshop hygiene measures with video

Workshops across the UK, and around the world, have remained open to ensure key workers stay …

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How car dealers can prepare for the “new normal”

In a matter of weeks the lives of all of us have been turned upside down. …

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How workshops can connect with customers during social distancing

In the UK and across the globe, increasingly strict social distancing measures have left many questioning …

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Staying in touch with your customers from home

There’s no getting around it. The next few weeks and months are going to be challenging …

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Video of the Month
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Video of the Month – March 2020

Automotive videos don’t only give the opportunity to show a car’s best bits – they’re also …

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Video of the Month
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Video of the Month – February 2020

Jordan Poucher, from Shelbourne Motors in Newry is the winner of February’s Video of the Month …

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CitNOW Awards - what do judges look for in a good vide?
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CitNOW Awards – What do judges look for in a good video

The CitNOW Awards 2020 are now open for nominations. What will the judges be looking for? …

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The impact of automotive video: How automotive video can help you drive sales…

Not to be too doom-and-gloom or anything – but we can all recognise that the automotive …

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What makes a good video?

Our latest research reveals that customers highly value great experiences, which means businesses need to provide…

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Who is the customer of the 2020s? – Defining Generation Z

In our latest blog series, Consumer of the Next Decade, this first blog of four explores …

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Video of the Month
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Video of the Month – January 2020

The first of 2020’s Video of the Month goes to Patrick Barylski from JCT600 Premium Collection …

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CitNOW Awards 2019 – Who were the winners?

In this blog we’re going to take a look at the winners from each award category …

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Elevating the car buying customer experience

In this blog we’ll explore why dealerships should try to maintain a human touch in the …

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How Digital Tech Can Drive Better Buyer Retention

As a general rule of business, customers have always been easier to keep than to find. …

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Video of the Month
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Video of the Month – December 2019

The last of our Video of the Month Awards for 2019 goes to Roger at Listers …

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