Clarity sound waves symbol

We're introducing Clarity powered by Dolby.io, a new feature designed to help your sales and workshop videos deliver clearer audio.

Get in touch

Blog

Read views from the CitNOW team in our regular blog posts, giving you news on what’s happening with video, CitNOW and the automotive industry.

Blog

CitNOW Awards 2020 – Most Creative Winner

Our Most Creative CitNOW Award for 2020 goes to David Richardson and Mohammed Choudhury at Mercedes-Benz …

View Article
Blog

CitNOW Awards 2020 – Best Workshop Winner

Our 2020 Best Workshop CitNOW award goes to Louis Evans of SMC Ford Gravesend in Kent. …

View Article
Blog

CitNOW Awards 2020 – Best Sales Winner

We’ve seen lots of excellent sales-focused videos recorded by our CitNOW customers this year, but one …

View Article
Blog

The future of digital dealers: View from Alistair Horsburgh, CEO

You don’t need me to tell you that this has been a difficult year for dealerships …

View Article
Blog

Workshop Star of the Month – November 2020

Great workshop communication is built on clarity of description that strips out the jargon and puts …

View Article
Blog

Sales Star of the Month – November 2020

All dealerships have had to adapt to the new wave of COVID-related restrictions, and in our …

View Article
Blog

Embracing workshop video with restriction tiers in place

The second wave of COVID-19 lockdowns and restrictions have forced car dealerships to adapt once again, …

View Article
Blog

Car retailers consider personalised video their most valuable digital tool in 2020

Video has been rated by vehicle retailers as the most important ‘digital tool for dealership operations’ …

View Article
Blog

Triumph over adversity: Selling with video during lockdown 2.0

All over the UK, car dealerships have been placed under further restrictions as the second wave …

View Article
Clarity powered by Dolby.io
Blog

Make the connection: Reaching customers digitally with video

The way we all live has changed drastically in 2020, and the way in which we …

View Article
Blog

Unlock the lockdown: Enhancing the click-and-collect experience

Car dealerships across the UK are having to deal with a curveball of COVID-19 restrictions being …

View Article
Blog

Workshop Star of the Month – October 2020

We’re always delighted to see workshop technicians who go the extra mile and take the initiatives …

View Article
Blog

Sales Star of the Month – October 2020

The October award for CitNOW Sales Star of the Month deservedly goes to Paul Stocks at …

View Article
Blog

Explaining in-car tech with video

It wasn’t so long ago that the limit of in-car technology was a cassette player (remember …

View Article
Blog

CitNOW Shortlisted for two Industry Awards!

We are delighted to be shortlisted for two industry awards being announced in November.

View Article
Blog

Adapting our learning for a new era in automotive retail

There is no doubt that the impact of Covid-19 has changed the way we communicate as …

View Article
Blog

Tapping into the ‘insperience’ economy

The pandemic has changed consumer attitudes in virtually every sector, and every consumer-facing business has had…

View Article
Blog

Celebrating the Best in Automotive Video – CitNOW Awards 2020

I think we’d all agree that 2020 has been a year of unprecedented change and challenges. …

View Article
Blog

Sales Star of the Month – September 2020

At a time when face-to-face car handovers are challenging, video handovers are “the next best thing”. …

View Article
Blog

Workshop Star of the Month – September 2020

This month’s thoroughly deserved Workshop Star of the Month crown goes to Louis Evans of SMC …

View Article
Blog

Increasing dealership loyalty post-lockdown

In the first blog of this series, we discussed the role of loyalty in the post-pandemic …

View Article
Blog

COVID-19: Another blow for car buyer loyalty

Historically, loyalty has played a huge role in car buyers’ decision-making processes. If a customer was …

View Article
Blog

Camera, action: Improving efficiency with video

Efficiency has always been an important part of a successful business. As organisations in the automotive …

View Article
Blog

The importance of industry collaboration

As the industry looks for digital solutions to help them adapt to the recent unprecedented challenges, …

View Article
Blog

Contactless valuations: How live video can help

In this blog, we’ll take a look of the current state of play, and explore how …

View Article
Blog

Building emotional connections in the automotive buyer journey

Buying a car tends to be considered as more of a rational purchase, which means it’s …

View Article
Office workers sat around a desk looking at a large display screen off to the left, not shown in image
Blog

Inside the workforce of CitNOW

As the HR & Academy Director for CitNOW, creating an environment where our people want to …

View Article
Blog

Adapting your marketing comms in a crisis

To say that the last two weeks of March were a blur is an understatement. #contactlessconnections

View Article
Blog

Why your online showroom is more important than ever

Never before has there been such a sudden and dramatic change to global buying habits as …

View Article
Blog

Contactless appointments and test drives: How video can help

Despite an extremely challenging few months, the automotive industry can now breathe a little easier – …

View Article
Blog

Reimagining the enquiry process: How video can help

The current pandemic has been one of the most difficult challenges the automotive industry has had …

View Article
Blog

How will the contactless customer experience affect automotive retail?

With over 20 years working in Automotive (many of those years leading teams focused on customer …

View Article
Blog

COVID-19 and the automotive industry: Where next?

With the automotive industry slowly coming out of lockdown measures, how have the first few weeks …

View Article
Blog

How video can support your contactless customer journey

As the wheels of the automotive industry begin to start turning again, retailers and OEMs are …

View Article
Blog

Restarting the engine: How you can prepare to re-open your dealership

It goes without saying that the last few months have been extremely challenging for the automotive …

View Article
Blog

Using video from enquiry to delivery

Even during these challenging times, there are plenty of signs that customers are still actively planning …

View Article
Blog

How to demonstrate your workshop hygiene measures with video

Workshops across the UK, and around the world, have remained open to ensure key workers stay …

View Article
Blog

How car dealers can prepare for the “new normal”

In a matter of weeks the lives of all of us have been turned upside down. …

View Article
Blog

How workshops can connect with customers during social distancing

In the UK and across the globe, increasingly strict social distancing measures have left many questioning …

View Article
Blog

Staying in touch with your customers from home

There’s no getting around it. The next few weeks and months are going to be challenging …

View Article
Video of the Month
Blog

Video of the Month – March 2020

Automotive videos don’t only give the opportunity to show a car’s best bits – they’re also …

View Article
Video of the Month
Blog

Video of the Month – February 2020

Jordan Poucher, from Shelbourne Motors in Newry is the winner of February’s Video of the Month …

View Article
CitNOW Awards - what do judges look for in a good vide?
Blog

CitNOW Awards – What do judges look for in a good video

The CitNOW Awards 2020 are now open for nominations. What will the judges be looking for? …

View Article
Blog

The impact of automotive video: How automotive video can help you drive sales…

Not to be too doom-and-gloom or anything – but we can all recognise that the automotive …

View Article
Blog

What makes a good video?

Our latest research reveals that customers highly value great experiences, which means businesses need to provide…

View Article
Blog

Who is the customer of the 2020s? – Defining Generation Z

In our latest blog series, Consumer of the Next Decade, this first blog of four explores …

View Article
Video of the Month
Blog

Video of the Month – January 2020

The first of 2020’s Video of the Month goes to Patrick Barylski from JCT600 Premium Collection …

View Article
Blog

CitNOW Awards 2019 – Who were the winners?

In this blog we’re going to take a look at the winners from each award category …

View Article
Blog

Elevating the car buying customer experience

In this blog we’ll explore why dealerships should try to maintain a human touch in the …

View Article
Blog

How Digital Tech Can Drive Better Buyer Retention

As a general rule of business, customers have always been easier to keep than to find. …

View Article
Video of the Month
Blog

Video of the Month – December 2019

The last of our Video of the Month Awards for 2019 goes to Roger at Listers …

View Article
CitNOW awards banner
Blog

Highlights of the 2019 CitNOW Awards shortlist

With the 2019 CitNOW Awards shortlist now revealed, we thought we’d take a look at some …

View Article
Blog

Building trust in the digital car buying process

“It takes an age to build, a second to break and forever to repair.” We’re not …

View Article
Blog

2019, The year video shone through

When we wrote our 2018 update, video had truly come into its own, but in 2019 …

View Article
Blog

Meeting the needs of the modern car buyer

In years gone by, a tank full of petrol and some free car mats could put …

View Article
Video of the month
Blog

Video of the Month – November 2019

November’s Video of the Month gave a really polished and professional impression. By keeping the camera …

View Article
The Modern-Day Buying Journey: Part 1 of 4
Blog

The role of the dealership in the digital age

You don’t need us to tell you that technology has changed the game for the automotive …

View Article
Video of the month
Blog

Video of the Month – October 2019

When the customer received this personal video communication from Nicole Mcilwaine of Renault Newtownards in Northern…

View Article
CitNOW Web app logo
Blog

Digitisation of the dealership FAQ’s

Here are a few insights from our CEO Alastair Horsburgh, to give a taste of what …

View Article
A man in a car dealership sitting at a desk and working on a laptop on a laptop
Blog

Making the most of your CitNOW dashboard

Find metrics that measure your business’ productivity through its use of video. The CitNOW dashboard tells …

View Article
CitNOW awards banner
Blog

2019 CitNOW Awards

Our CitNOW Awards, taking place in January 2020, are now closed for this year’s submissions. The …

View Article
Drive logo
Blog

Roadshow Report

Drive Vauxhall wanted to ensure its retailers were making the best use of video to maximise …

View Article
Video of the month
Blog

Video of the Month – September 2019

Ewan West at Porsche Centre Cardiff delivers a friendly and personable video walk-round of the 911 …

View Article
Donating our old laptops to a charity
Blog

Putting our old laptops to good use

Students from the Maasai community in Kenya are making good use of legacy laptops following our …

View Article
Woman charging her electric car
Blog

Create compelling content to meet consumer criteria

Relevance, rather than price, is now driving how consumers search for their next vehicle. Digital assets …

View Article
Video of the month
Blog

Video of the Month – August 2019

Harry Cooper of Peter Cooper Volkswagen in Portsmouth uses video to bridge the gap between the …

View Article
Join us at AM Live 2019
Blog

AM Live 2019

We’re at AM Live for the fourth year running and we’re using the platform to showcase …

View Article
Woman charging her electric car
Blog

Fuel will continue to drive future car buying decisions

Fuel will move from second place consideration when car buyers bought their current car to top …

View Article
Searching online for cars
Blog

Are dealers prepared to facilitate online car sales?

With almost a third (32%) of car buyers saying they are comfortable purchasing a vehicle entirely …

View Article
CitNOW Masterclass
Blog

Make your videos magic with Masterclasses

72% of customers share good experiences with others. Our Masterclass sessions are designed to help dealerships …

View Article
Inside the dash of a MINI
Blog

Using video to explain vehicle tech will be imperative for future car buyers

Today’s car buyer is more interested in how the car drives and fuel type, but tech …

View Article
Video of the month
Blog

Video of the Month – July 2019

With the customer’s onsite visit taking place the next day, sales executive Blake Edgington was quick …

View Article
Man driving a car banner, interior shot
Blog

The top considerations for car-buyers

Today, the most important consideration when choosing a car is how the car drives, according to …

View Article
Banner of couple on a sofa interacting with an iPad and man taking a Workshop video
Blog

Human contact is highly valued

Service customers prefer human contact when booking their car in for a routine service, the latest …

View Article
Salesman working at his desk speaking to a customer in the showroom
Blog

Future Expectations of Car Buyers

Massively important to today’s car buyers are the complete automotive retail experience – online and in-store.

View Article
Close up of a man's hands using a mobile phone
Blog

Reach customers anywhere, anytime with SMS

SMS is an easy and proven solution to increase views and maximise the value of your …

View Article
Video of the month
Blog

Video of the Month – June 2019

Sales executive Rob from Inchcape Used Cars in Burton-on-Trent is a strong believer in using video …

View Article
Salesman showing a customer the inside of a grey car, birds eye view photo
Blog

Car-buyers return to the showroom and also back online purchasing

More people expect to visit a dealership as part of the car-buying process than from a …

View Article
Female using her mobile phone
Blog

How customers think

In our latest research paper, Evolution of the Car Buyer, we looked into how car buyer …

View Article
Video of the month logo
Blog

Video of the Month – May 2019

Even though his customers were due to test drive the vehicle later the same day Anthony …

View Article

Find Out More

Learn how we can improve your customer engagement. Get in touch with us today

Call us on +44 (0)1189 977740 or

Use our online form