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Blog

Read views from the CitNOW team in our regular blog posts, giving you news on what’s happening with video, CitNOW and the automotive industry.

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How Digital Tech Can Drive Better Buyer Retention

As a general rule of business, customers have always been easier to keep than to find. …

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Video of the Month
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Video of the Month – December 2019

The last of our Video of the Month Awards for 2019 goes to Roger at Listers …

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Highlights of the 2019 CitNOW Awards shortlist

With the 2019 CitNOW Awards shortlist now revealed, we thought we’d take a look at some …

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Building trust in the digital car buying process

“It takes an age to build, a second to break and forever to repair.” We’re not …

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2019, The year video shone through

When we wrote our 2018 update, video had truly come into its own, but in 2019 …

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Meeting the needs of the modern car buyer

In years gone by, a tank full of petrol and some free car mats could put …

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The Modern-Day Buying Journey: Part 1 of 4
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The role of the dealership in the digital age

You don’t need us to tell you that technology has changed the game for the automotive …

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Video of the month
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Video of the Month – November 2019

November’s Video of the Month gave a really polished and professional impression. By keeping the camera …

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Video of the month
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Video of the Month – October 2019

When the customer received this personal video communication from Nicole Mcilwaine of Renault Newtownards in Northern…

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Digitisation of the dealership FAQ’s

Here are a few insights from our CEO Alastair Horsburgh, to give a taste of what …

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2019 CitNOW Awards

Our CitNOW Awards, taking place in January 2020, are now closed for this year’s submissions. The …

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Making the most of your CitNOW dashboard

Find metrics that measure your business’ productivity through its use of video. The CitNOW dashboard tells …

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Roadshow Report

Drive Vauxhall wanted to ensure its retailers were making the best use of video to maximise …

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Video of the month
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Video of the Month – September 2019

Ewan West at Porsche Centre Cardiff delivers a friendly and personable video walk-round of the 911 …

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Donating our old laptops to a charity
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Putting our old laptops to good use

Students from the Maasai community in Kenya are making good use of legacy laptops following our …

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Video of the month
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Video of the Month – August 2019

Harry Cooper of Peter Cooper Volkswagen in Portsmouth uses video to bridge the gap between the …

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Join us at AM Live 2019
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AM Live 2019

We’re at AM Live for the fourth year running and we’re using the platform to showcase …

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Create compelling content to meet consumer criteria

Relevance, rather than price, is now driving how consumers search for their next vehicle. Digital assets …

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Fuel will continue to drive future car buying decisions

Fuel will move from second place consideration when car buyers bought their current car to top …

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Searching online for cars
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Are dealers prepared to facilitate online car sales?

With almost a third (32%) of car buyers saying they are comfortable purchasing a vehicle entirely …

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Video of the month
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Video of the Month – July 2019

With the customer’s onsite visit taking place the next day, sales executive Blake Edgington was quick …

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CitNOW Masterclass
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Make your videos magic with Masterclasses

72% of customers share good experiences with others. Our Masterclass sessions are designed to help dealerships …

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Inside the dash of a MINI
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Using video to explain vehicle tech will be imperative for future car buyers

Today’s car buyer is more interested in how the car drives and fuel type, but tech …

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The top considerations for car-buyers

Today, the most important consideration when choosing a car is how the car drives, according to …

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Human contact is highly valued

Service customers prefer human contact when booking their car in for a routine service, the latest …

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Future Expectations of Car Buyers

Massively important to today’s car buyers are the complete automotive retail experience – online and in-store.

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Reach customers anywhere, anytime with SMS

SMS is an easy and proven solution to increase views and maximise the value of your …

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Video of the month
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Video of the Month – June 2019

Sales executive Rob from Inchcape Used Cars in Burton-on-Trent is a strong believer in using video …

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Car-buyers return to the showroom and also back online purchasing

More people expect to visit a dealership as part of the car-buying process than from a …

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How customers think

In our latest research paper, Evolution of the Car Buyer, we looked into how car buyer …

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Video of the Month – May 2019

Even though his customers were due to test drive the vehicle later the same day Anthony …

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Destination Kenya: CitNOW Laptop Donation to Maasai Charity

CitNOW has partnered with charity Eyieunoto Nabaya, a self-help group located 100 km southwest of the …

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Video of the Month – April 2019

If you thought it would be challenging to communicate by video to a deaf customer, Adam …

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Growing appetite for apps
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Growing Appetite for Apps

Video distribution channels will evolve from the current email and SMS to incorporate apps, as OEMs …

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How to Get Online Quicker with CitNOW Web

CitNOW hosted almost 10 million videos on its platform in 2018 alone, reflecting video’s mainstream status …

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The Power of an Exceptional Customer Experience

In a crowded and competitive marketplace where businesses are striving to deliver the very best for …

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Video of the Month – March 2019

A personal video message from Bradleigh Owen of Halliwell Jones North Wales provides the prospective car …

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How Video Will Aid the Wider Adoption of EVs

Video has an important role to play in the wider adoption of EVs, as dealers will …

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Enhancing your customer’s view

Part of our Winter Release, the ‘Web assets into Sales VPP’ feature has been developed to …

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Workshop Professional of the Future
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How The Role Of The Technician Is Changing

New technologies such as the connected car and autonomous driving alongside the emerging wider adoption of …

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Risky Business

Automotive professionals have serious concerns about cyber security in their organisations and in connected vehicles,…

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CitNOW Web Overview

With the March plate change month almost upon us, fast turnaround of stock to web to …

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Excited about the arrival of 5G?

Excited about the arrival of 5G? We are! Faster and with the ability to stream more …

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Video of the Month – February 2019

Video VHC – clear and accessible Steve Absolom at Lancaster Reading takes the customer through the …

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How to Scan your QR Code

We’re here to make sure your video toolkit is working as it should and that you know …

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Happy New Year

Our first newsletter of the year includes a look at some of the video trends which …

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Customer Service Tools & Features

How do I add a new team member to CitNOW? At CitNOW we make our software …

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Video of the Month – January 2019

Master technician Andy O’Grady delivers a friendly yet highly professional video presentation providing easy to…

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Simple, fast, learning support

Learning that’s Simpler, Faster, Scaleable and Long Lasting   The CitNOW Academy has been an important cog…

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John Gill: Customer Success Team Leader

– What do you do as Customer Success team leader? My role focuses on supporting CitNOW’s …

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Video trends for 2019

It’s that time of year when we start looking forward to the next as we try …

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Google backs video as an automotive game changer

When Google starts talking about video as a game changer in the automotive industry, it’s time to sit …

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2018 Highlights

Video has come into its own in 2018 with retailers utilising the platform in all manner …

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Customer service tools

What’s the best way to get in touch with CitNOW Customer Service? The best way to …

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Video of the Month – December 2018

Proactive Tom Garrison of Sandicliffe Ford Leicester has put together a ‘thank-you’ for your custom video providing…

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Boost watch rates with SMS

With the smartphone keeping us ever more connected on the go, it’s little wonder that a …

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Year of the Used – As 2018 draws to a close, was the used car king?

As the year draws to a close a range of automotive data providers including Cazana, Dealerweb and Manheim …

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Video of the Month – November 2018

Proactive prospecting Video messaging is adapted by the proactive sales team at Barretts Canterbury MINI to …

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Robinson’s Case Study

According to AutoVHC only 15% of vehicles with amber work flagged left the dealership with the …

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How to boost approvals for amber work

Norwich-based workshop Robinsons SKODA has seen approvals for amber work identified as part of the eVHC …

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Taking our online training to the next level

We’ve teamed up with learning management software providers Eloomi to take our Academy training to the …

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Video of the Month – October 2018

We are seeing more and more creative uses of video. Here Jane Kerins at Ford retailers …

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Top 100 tech company listing for the third year running

Digital tech companies are driving change in the automotive retail sector and CitNOW is one of …

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Update your iOS – it’s important!

Why is it important to keep iOS software up to date? My phone and iPod work …

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Video of the Month – September 2018

Retailers never cease to impress us and we are increasingly seeing more innovative uses of video …

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One million videos in September help plate change month

With September nearly closed, retailers will have worked tirelessly to deliver ‘68’ plate cars to exceed …

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How video helps car buyers make decisions

With 2018 set to be the year of the used car, retailers need to adapt to …

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How to meet a key dealership KPI quickly and effectively

Extensive still imagery, video and now 360 views inside and out are vital if a used …

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Video Of The Month – August 2018

Retailer: Marshall Braintree SEAT Workshop Steve from Marshall in Braintree, Essex provides clear and concise…

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Hidden surprises: The 10 features customers love most

Buying a used car can come with plenty of hidden surprises – and not just those …

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CitNOW Awards Special: Overall Winner & Best Sales CitNOW Video

Overall Winner & Best Sales CitNOW Video Our Overall Winner was awarded to Arnold Clark Milton …

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CitNOW Awards Special: 2018 Sponsors

Our 2018 Sponsors Reflecting the commitment to video as a primary communications tool in automotive retail, …

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CitNOW Awards Special: See what our judges thought

See what our judges thought Our panel of judges consisted of some of the top names …

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CitNOW Awards Special: Best Overseas CitNOW Video

Best Overseas CitNOW Video Reflecting the growth of our business on a global scale, our Best …

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CitNOW CEO, Alistair Horsburgh presenting the best workshop award
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CitNOW Awards Special: Best Workshop CitNOW Video

Best Workshop CitNOW Video With 509 videos to consider, Best Workshop had the highest number of …

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CitNOW CEO, Alistair Horsburgh presenting awards certificate to a man and woman
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CitNOW Awards Special: Most Creative CitNOW Video

Most Creative CitNOW Video Winner For the judges, Most Creative was the standout category with retailer …

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What a creative lot you are!

Every year at the CitNOW Video Awards the ‘Most Creative’ prize is our most hotly contested …

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Video Of The Month – June 2018

Retailer: Lookers Nissan Newcastle If you thought your parts colleagues were in a department where creating …

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How video can help dealers maximise the online sales trend

The modern day car buyer now swipes through prospective motors online just like they would potential …

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How we’re tackling GDPR

With new EU data regulations coming into force on 25th May, we want to let you …

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