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Blog

Read views from the CitNOW team in our regular blog posts, giving you news on what’s happening with video, CitNOW and the automotive industry.

Blog

Putting our old laptops to good use

Students from the Maasai community in Kenya are making good use of legacy laptops following our …

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Video of the Month – September 2019

Ewan West at Porsche Centre Cardiff delivers a friendly and personable video walk-round of the 911 …

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Video of the Month – August 2019

Harry Cooper of Peter Cooper Volkswagen in Portsmouth uses video to bridge the gap between the …

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AM Live 2019

We’re at AM Live for the fourth year running and we’re using the platform to showcase …

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Create compelling content to meet consumer criteria

Relevance, rather than price, is now driving how consumers search for their next vehicle. Digital assets …

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Fuel will continue to drive future car buying decisions

Fuel will move from second place consideration when car buyers bought their current car to top …

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Are dealers prepared to facilitate online car sales?

With almost a third (32%) of car buyers saying they are comfortable purchasing a vehicle entirely …

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Video of the Month – July 2019

With the customer’s onsite visit taking place the next day, sales executive Blake Edgington was quick …

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Make your videos magic with Masterclasses

72% of customers share good experiences with others. Our Masterclass sessions are designed to help dealerships …

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Using video to explain vehicle tech will be imperative for future car buyers

Today’s car buyer is more interested in how the car drives and fuel type, but tech …

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The top considerations for car-buyers

Today, the most important consideration when choosing a car is how the car drives, according to …

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Human contact is highly valued

Service customers prefer human contact when booking their car in for a routine service, the latest …

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Future Expectations of Car Buyers

Massively important to today’s car buyers are the complete automotive retail experience – online and in-store.

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Reach customers anywhere, anytime with SMS

SMS is an easy and proven solution to increase views and maximise the value of your …

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Video of the Month – June 2019

Sales executive Rob from Inchcape Used Cars in Burton-on-Trent is a strong believer in using video …

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Car-buyers return to the showroom and also back online purchasing

More people expect to visit a dealership as part of the car-buying process than from a …

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How customers think

In our latest research paper, Evolution of the Car Buyer, we looked into how car buyer …

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Video of the Month – May 2019

Even though his customers were due to test drive the vehicle later the same day Anthony …

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Destination Kenya: CitNOW Laptop Donation to Maasai Charity

CitNOW has partnered with charity Eyieunoto Nabaya, a self-help group located 100 km southwest of the …

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Video of the Month – April 2019

If you thought it would be challenging to communicate by video to a deaf customer, Adam …

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Growing Appetite for Apps

Video distribution channels will evolve from the current email and SMS to incorporate apps, as OEMs …

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How to Get Online Quicker with CitNOW Web

CitNOW hosted almost 10 million videos on its platform in 2018 alone, reflecting video’s mainstream status …

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Customer Experience
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The Power of an Exceptional Customer Experience

In a crowded and competitive marketplace where businesses are striving to deliver the very best for …

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Video of the Month – March 2019

A personal video message from Bradleigh Owen of Halliwell Jones North Wales provides the prospective car …

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How Video Will Aid the Wider Adoption of EVs

Video has an important role to play in the wider adoption of EVs, as dealers will …

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Car Salesman in showroom
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Enhancing your customer’s view

Part of our Winter Release, the ‘Web assets into Sales VPP’ feature has been developed to …

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Workshop Professional of the Future
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How The Role Of The Technician Is Changing

New technologies such as the connected car and autonomous driving alongside the emerging wider adoption of …

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Risky Business

Automotive professionals have serious concerns about cyber security in their organisations and in connected vehicles,…

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CitNOW Web Overview

With the March plate change month almost upon us, fast turnaround of stock to web to …

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Excited about the arrival of 5G?

Excited about the arrival of 5G? We are! Faster and with the ability to stream more …

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Video of the Month – February 2019

Video VHC – clear and accessible Steve Absolom at Lancaster Reading takes the customer through the …

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How to Scan your QR Code

We’re here to make sure your video toolkit is working as it should and that you know …

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Happy New Year

Our first newsletter of the year includes a look at some of the video trends which …

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Customer Service Tools & Features

How do I add a new team member to CitNOW? At CitNOW we make our software …

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Video of the Month – January 2019

Master technician Andy O’Grady delivers a friendly yet highly professional video presentation providing easy to…

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Simple, fast, learning support

Learning that’s Simpler, Faster, Scaleable and Long Lasting   The CitNOW Academy has been an important cog…

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John Gill: Customer Success Team Leader

– What do you do as Customer Success team leader? My role focuses on supporting CitNOW’s …

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Video trends for 2019

It’s that time of year when we start looking forward to the next as we try …

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Google backs video as an automotive game changer

When Google starts talking about video as a game changer in the automotive industry, it’s time to sit …

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2018 Highlights

Video has come into its own in 2018 with retailers utilising the platform in all manner …

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Customer service tools

What’s the best way to get in touch with CitNOW Customer Service? The best way to …

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Video of the Month – December 2018

Proactive Tom Garrison of Sandicliffe Ford Leicester has put together a ‘thank-you’ for your custom video providing…

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Boost watch rates with SMS

With the smartphone keeping us ever more connected on the go, it’s little wonder that a …

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Year of the Used – As 2018 draws to a close, was the used car king?

As the year draws to a close a range of automotive data providers including Cazana, Dealerweb and Manheim …

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Video of the Month – November 2018

Proactive prospecting Video messaging is adapted by the proactive sales team at Barretts Canterbury MINI to …

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Robinson’s Case Study

According to AutoVHC only 15% of vehicles with amber work flagged left the dealership with the …

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How to boost approvals for amber work

Norwich-based workshop Robinsons SKODA has seen approvals for amber work identified as part of the eVHC …

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Taking our online training to the next level

We’ve teamed up with learning management software providers Eloomi to take our Academy training to the …

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Video of the Month – October 2018

We are seeing more and more creative uses of video. Here Jane Kerins at Ford retailers …

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Top 100 tech company listing for the third year running

Digital tech companies are driving change in the automotive retail sector and CitNOW is one of …

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Update your iOS – it’s important!

Why is it important to keep iOS software up to date? My phone and iPod work …

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Video of the Month – September 2018

Retailers never cease to impress us and we are increasingly seeing more innovative uses of video …

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One million videos in September help plate change month

With September nearly closed, retailers will have worked tirelessly to deliver ‘68’ plate cars to exceed …

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How video helps car buyers make decisions

With 2018 set to be the year of the used car, retailers need to adapt to …

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How to meet a key dealership KPI quickly and effectively

Extensive still imagery, video and now 360 views inside and out are vital if a used …

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Video Of The Month – August 2018

Retailer: Marshall Braintree SEAT Workshop Steve from Marshall in Braintree, Essex provides clear and concise…

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Hidden surprises: The 10 features customers love most

Buying a used car can come with plenty of hidden surprises – and not just those …

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CitNOW Awards Special: Overall Winner & Best Sales CitNOW Video

Overall Winner & Best Sales CitNOW Video Our Overall Winner was awarded to Arnold Clark Milton …

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CitNOW Awards Special: 2018 Sponsors

Our 2018 Sponsors Reflecting the commitment to video as a primary communications tool in automotive retail, …

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CitNOW Awards Special: See what our judges thought

See what our judges thought Our panel of judges consisted of some of the top names …

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CitNOW Awards Special: Best Overseas CitNOW Video

Best Overseas CitNOW Video Reflecting the growth of our business on a global scale, our Best …

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CitNOW Awards Special: Best Workshop CitNOW Video

Best Workshop CitNOW Video With 509 videos to consider, Best Workshop had the highest number of …

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CitNOW Awards Special: Most Creative CitNOW Video

Most Creative CitNOW Video Winner For the judges, Most Creative was the standout category with retailer …

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What a creative lot you are!

Every year at the CitNOW Video Awards the ‘Most Creative’ prize is our most hotly contested …

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Video Of The Month – June 2018

Retailer: Lookers Nissan Newcastle If you thought your parts colleagues were in a department where creating …

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How video can help dealers maximise the online sales trend

The modern day car buyer now swipes through prospective motors online just like they would potential …

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How we’re tackling GDPR

With new EU data regulations coming into force on 25th May, we want to let you …

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Celebrating a decade of video communication

It seems like just yesterday when we started thinking about how people could view cars without …

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Video of the Month – May 2018

Sales Executive Graham Smithson introduces himself at the beginning of the video and will now be …

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Dealer group doubles workshop video production

Essex Auto Group has doubled its workshop video output in just four months after switching to …

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Video of the Month – April 2018

When a vehicle comes into the workshop requiring expensive but necessary work, a video showing and …

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Video across the Ages. Part 4

In 2017 over 7.5 million videos were sent from the CitNOW platform. They were watched over …

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How technology can help you achieve faster stock turn

Extensive still imagery, video and now 360 views inside and out are vital if a used …

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Video of the Month – March 2018

A clear, concise introduction explains what’s to come in just a few seconds with the fact …

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Video across the Ages. Part 3

Just about everybody is open to video communication, according to our Vision Research*. Car buyers of all …

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Video across the Ages. Part 2

Car buyers and service customers of all ages are embracing video as a means to help …

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Video of the Month – February 2018

The first thing we notice is Greg is wearing protective gloves which immediately gives a sense …

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CitNOW’s 18 million video milestone gets record year in motion

Just over a month on, the last festivities of 2017 feel like a lifetime ago, but …

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Maundrell stock traverses the globe with video

For some of the UK’s most successful and prestigious car retailers, the stories behind the customers …

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Video across the Ages. Part 1

Car buyers of all ages are embracing video as a means to help them shortlist their …

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