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Read views from the CitNOW team in our regular blog posts, giving you news on what’s happening with video, CitNOW and the automotive industry.

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You’re just a few clicks away from the chance of being an award winner

2021 marks the launch of our all-new awards programme, the Digital Spotlight Awards, which celebrates the …

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The great unlocking: How dealerships can prepare for reopening

After more than a year of turbulence and uncertainty, it seems that there is now light …

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Feeling good: Building emotion and relationships in car buyers with automotive video

For many people, buying a new car will be one of the biggest and most important …

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CitNOW research into consumer attitudes towards EVs

The global focus on reducing emissions and limiting the impact of the automotive industry on the …

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Suitable for all ages: Connecting with customers young and old

Every customer is different, and meeting all customers’ needs can therefore be tricky. That’s why it …

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A missed opportunity: Bridging the gender gap in automotive video

In our recent research, which polled over 1000 car buyers, we discovered a surprising statistic: women …

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Recognising your digital comms success

Every day, we’re bowled over by how our CitNOW users are taking full advantage of the …

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New reg month and how digital handovers can help

March is just around the corner – usually one of the busiest times of the year …

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Bridging the clicks to bricks experience with personalised digital communication

It’s no secret – the automotive buying process is now more digital than ever. In fact, …

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Customer First – not again!

I’m pretty sure we are all fed up of hearing the term “customer first” or “customer …

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Case study: How CitNOW’s Live Video made the contactless experience more human

“Possibly the best example of improving the customer experience in 2020.​”

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The modern car dealer’s digital toolkit

In the world we live in today, almost every engagement you have with a customer will …

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How car buyer research went digital – and how dealers can respond

The practice of buyers researching prospective car purchases online has been commonplace for almost as long …

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CitNOW Awards 2020 – Most Creative Winner

Our Most Creative CitNOW Award for 2020 goes to David Richardson and Mohammed Choudhury at Mercedes-Benz …

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CitNOW Awards 2020 – Best Workshop Winner

Our 2020 Best Workshop CitNOW award goes to Louis Evans of SMC Ford Gravesend in Kent. …

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CitNOW Awards 2020 – Best Sales Winner

We’ve seen lots of excellent sales-focused videos recorded by our CitNOW customers this year, but one …

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The future of digital dealers: View from Alistair Horsburgh, CEO

You don’t need me to tell you that this has been a difficult year for dealerships …

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Workshop Star of the Month – November 2020

Great workshop communication is built on clarity of description that strips out the jargon and puts …

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Sales Star of the Month – November 2020

All dealerships have had to adapt to the new wave of COVID-related restrictions, and in our …

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Embracing workshop video with restriction tiers in place

The second wave of COVID-19 lockdowns and restrictions have forced car dealerships to adapt once again, …

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Car retailers consider personalised video their most valuable digital tool in 2020

Video has been rated by vehicle retailers as the most important ‘digital tool for dealership operations’ …

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Triumph over adversity: Selling with video during lockdown 2.0

All over the UK, car dealerships have been placed under further restrictions as the second wave …

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Make the connection: Reaching customers digitally with video

The way we all live has changed drastically in 2020, and the way in which we …

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Unlock the lockdown: Enhancing the click-and-collect experience

Car dealerships across the UK are having to deal with a curveball of COVID-19 restrictions being …

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Workshop Star of the Month – October 2020

We’re always delighted to see workshop technicians who go the extra mile and take the initiatives …

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Sales Star of the Month – October 2020

The October award for CitNOW Sales Star of the Month deservedly goes to Paul Stocks at …

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Explaining in-car tech with video

It wasn’t so long ago that the limit of in-car technology was a cassette player (remember …

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CitNOW Shortlisted for two Industry Awards!

We are delighted to be shortlisted for two industry awards being announced in November.

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Adapting our learning for a new era in automotive retail

There is no doubt that the impact of Covid-19 has changed the way we communicate as …

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Tapping into the ‘insperience’ economy

The pandemic has changed consumer attitudes in virtually every sector, and every consumer-facing business has had…

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Celebrating the Best in Automotive Video – CitNOW Awards 2020

I think we’d all agree that 2020 has been a year of unprecedented change and challenges. …

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Sales Star of the Month – September 2020

At a time when face-to-face car handovers are challenging, video handovers are “the next best thing”. …

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Workshop Star of the Month – September 2020

This month’s thoroughly deserved Workshop Star of the Month crown goes to Louis Evans of SMC …

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Increasing dealership loyalty post-lockdown

In the first blog of this series, we discussed the role of loyalty in the post-pandemic …

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COVID-19: Another blow for car buyer loyalty

Historically, loyalty has played a huge role in car buyers’ decision-making processes. If a customer was …

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Camera, action: Improving efficiency with video

Efficiency has always been an important part of a successful business. As organisations in the automotive …

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The importance of industry collaboration

As the industry looks for digital solutions to help them adapt to the recent unprecedented challenges, …

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Contactless valuations: How live video can help

In this blog, we’ll take a look of the current state of play, and explore how …

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Building emotional connections in the automotive buyer journey

Buying a car tends to be considered as more of a rational purchase, which means it’s …

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Inside the workforce of CitNOW

As the HR & Academy Director for CitNOW, creating an environment where our people want to …

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Adapting your marketing comms in a crisis

To say that the last two weeks of March were a blur is an understatement. #contactlessconnections

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Why your online showroom is more important than ever

Never before has there been such a sudden and dramatic change to global buying habits as …

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Contactless appointments and test drives: How video can help

Despite an extremely challenging few months, the automotive industry can now breathe a little easier – …

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Reimagining the enquiry process: How video can help

The current pandemic has been one of the most difficult challenges the automotive industry has had …

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How will the contactless customer experience affect automotive retail?

With over 20 years working in Automotive (many of those years leading teams focused on customer …

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COVID-19 and the automotive industry: Where next?

With the automotive industry slowly coming out of lockdown measures, how have the first few weeks …

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How video can support your contactless customer journey

As the wheels of the automotive industry begin to start turning again, retailers and OEMs are …

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Restarting the engine: How you can prepare to re-open your dealership

It goes without saying that the last few months have been extremely challenging for the automotive …

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Using video from enquiry to delivery

Even during these challenging times, there are plenty of signs that customers are still actively planning …

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How to demonstrate your workshop hygiene measures with video

Workshops across the UK, and around the world, have remained open to ensure key workers stay …

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How car dealers can prepare for the “new normal”

In a matter of weeks the lives of all of us have been turned upside down. …

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How workshops can connect with customers during social distancing

In the UK and across the globe, increasingly strict social distancing measures have left many questioning …

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Staying in touch with your customers from home

There’s no getting around it. The next few weeks and months are going to be challenging …

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Video of the Month
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Video of the Month – March 2020

Automotive videos don’t only give the opportunity to show a car’s best bits – they’re also …

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Video of the Month
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Video of the Month – February 2020

Jordan Poucher, from Shelbourne Motors in Newry is the winner of February’s Video of the Month …

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CitNOW Awards - what do judges look for in a good vide?
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CitNOW Awards – What do judges look for in a good video

The CitNOW Awards 2020 are now open for nominations. What will the judges be looking for? …

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The impact of automotive video: How automotive video can help you drive sales…

Not to be too doom-and-gloom or anything – but we can all recognise that the automotive …

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What makes a good video?

Our latest research reveals that customers highly value great experiences, which means businesses need to provide…

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Who is the customer of the 2020s? – Defining Generation Z

In our latest blog series, Consumer of the Next Decade, this first blog of four explores …

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Video of the Month
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Video of the Month – January 2020

The first of 2020’s Video of the Month goes to Patrick Barylski from JCT600 Premium Collection …

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CitNOW Awards 2019 – Who were the winners?

In this blog we’re going to take a look at the winners from each award category …

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Elevating the car buying customer experience

In this blog we’ll explore why dealerships should try to maintain a human touch in the …

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How Digital Tech Can Drive Better Buyer Retention

As a general rule of business, customers have always been easier to keep than to find. …

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Video of the Month
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Video of the Month – December 2019

The last of our Video of the Month Awards for 2019 goes to Roger at Listers …

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Highlights of the 2019 CitNOW Awards shortlist

With the 2019 CitNOW Awards shortlist now revealed, we thought we’d take a look at some …

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Building trust in the digital car buying process

“It takes an age to build, a second to break and forever to repair.” We’re not …

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2019, The year video shone through

When we wrote our 2018 update, video had truly come into its own, but in 2019 …

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Meeting the needs of the modern car buyer

In years gone by, a tank full of petrol and some free car mats could put …

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Video of the month
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Video of the Month – November 2019

November’s Video of the Month gave a really polished and professional impression. By keeping the camera …

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The Modern-Day Buying Journey: Part 1 of 4
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The role of the dealership in the digital age

You don’t need us to tell you that technology has changed the game for the automotive …

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Video of the month
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Video of the Month – October 2019

When the customer received this personal video communication from Nicole Mcilwaine of Renault Newtownards in Northern…

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Digitisation of the dealership FAQ’s

Here are a few insights from our CEO Alastair Horsburgh, to give a taste of what …

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Making the most of your CitNOW dashboard

Find metrics that measure your business’ productivity through its use of video. The CitNOW dashboard tells …

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2019 CitNOW Awards

Our CitNOW Awards, taking place in January 2020, are now closed for this year’s submissions. The …

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Roadshow Report

Drive Vauxhall wanted to ensure its retailers were making the best use of video to maximise …

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Video of the month
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Video of the Month – September 2019

Ewan West at Porsche Centre Cardiff delivers a friendly and personable video walk-round of the 911 …

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Putting our old laptops to good use

Students from the Maasai community in Kenya are making good use of legacy laptops following our …

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Create compelling content to meet consumer criteria

Relevance, rather than price, is now driving how consumers search for their next vehicle. Digital assets …

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Video of the Month – August 2019

Harry Cooper of Peter Cooper Volkswagen in Portsmouth uses video to bridge the gap between the …

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Join us at AM Live 2019
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AM Live 2019

We’re at AM Live for the fourth year running and we’re using the platform to showcase …

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