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Recognising the very best in automotive video and digital communications, the Digital Spotlight Awards offer the chance to make your video a shining example of going the extra mile.

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Read views from the CitNOW team in our regular blog posts, giving you news on what’s happening with video, CitNOW and the automotive industry.

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5 tips for jargon-free workshop videos

Driving credibility, customer satisfaction and loyalty is a key area for workshops looking to grow and …

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How to create standout electric vehicle videos

With the production of petrol and diesel-powered vehicles banned from 2030, car buyers are turning to …

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5 ways to maximise enquiries and engagement

The used car market is undergoing a market correction of sorts, with enquiries and general demand …

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The personal touch: connecting with customers in a changing world

In every type of retail, experiences are increasingly faceless and digital. This can make it more …

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Reducing cancelled orders with effective customer management

Lead times of new cars, from order to handover, are longer than ever. As you are …

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Showcasing in-car tech: Your ultimate guide

The technology available inside the cars of today is playing a bigger and bigger role in …

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CitNOW Digital Spotlight Awards 2021 – People’s Choice Sales Video Winner

Jack Howard, Sycamore MINI Peterborough

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CitNOW Digital Spotlight Awards 2021 – People’s Choice Workshop Video Winner

Phil Barret, Specialist Cars BMW Tring

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CitNOW Digital Spotlight Awards 2021 – Most Creative Video Winner

Miguel Edie, Mercedes-Benz of Leicester

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CitNOW Digital Spotlight Awards 2021 – Best Diagnostic Video Winner

Tom Rush, Listers BMW MINI Boston

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CitNOW Digital Spotlight Awards 2021 – Highly Commended Best VHC Video

Joe Peacock, Dick Lovett Bristol BMW

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CitNOW Digital Spotlight Awards 2021 – Best VHC Video Winner

Nick Giles, Specialist Cars BMW Workshop Tring

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CitNOW Digital Spotlight Awards 2021 – Highly Commended Best Vehicle Showcase Video

Emily Fisher, Cotswold Cheltenham MINI

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CitNOW Digital Spotlight Awards 2021 – Best Vehicle Showcase Video Winner

Jessica Richardson, Sytner BMW Nottingham

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CitNOW Digital Spotlight Awards 2021 – Highly Commended Best Customer Delight Video

TJ Costis, Sytner Sunningdale MINI

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CitNOW Digital Spotlight Awards 2021 – Best Customer Delight Video Winner

Jack Howard, Sycamore MINI Peterborough

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How to avoid car buyers’ biggest turn-offs

In every part of retail, customer expectations are changing, and car buying is no exception to …

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Digital showroom must-do’s to drive online leads

As with other areas of retail, digital transformation is changing automotive sales at a rapid rate. …

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What car buyers want from their retail experience in 2022

Retail has become more digitised and personalised in recent years thanks to technology, and the automotive …

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10 Automotive Video Statistics you Should Know!

Video as part of the sales and aftersales process is reaching record levels. Whether you are …

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Video Stars: Celebrating great videos, starring you

A great sales or workshop video is about so much more than just getting in front …

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CitNOW app tips: 15 pointers for success in 2022

We’re currently in the process of launching a new generation of our range of apps, to …

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4 ways CitNOW is driving business performance for retailers

At a time of great change in consumer behaviour, it’s the businesses that are responding and …

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Video Strategy 101: The keys to success

Video has clear benefits for both retailers and customers in any situation, including in crucial decision-making…

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4 ways video supports sales and aftersales growth

Video use by automotive retailers has continually grown over several years, to the point where its …

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Meet the digitally-led workshop

Customers want more convenience, information and transparency when they deal with workshops, so that they have …

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Support for the Bangers4BEN 2021 Rally

As part of our ongoing efforts to support charities and the automotive community, our Executive Director, …

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How automotive retailers are using video to connect with customers

Video has gained a lot of traction over the years as a useful tool for dealerships …

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Lockdown Learnings

Throughout a year and a half of intermittent regional and national lockdowns, we’ve seen many businesses …

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Constant evolution: new features to support your growth

It’s hard to remember a time that has been as challenging for the automotive sector as …

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Hyper personalisation: What it is and how it can benefit your dealership

No longer is personalisation a ‘nice to have’ feature within automotive sales processes and customer experiences.…

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Forget me not! The customer experience

There has never been a better time to review your customer experience journey given the continuous …

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Revenue boosters: 4 tips for increasing workshop income

There are many factors out there right now that are affecting how car dealerships are operating. …

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The chips are down: Keeping customers engaged through the chip shortage

Are you currently suffering from a huge backlog of customers waiting to collect the new cars …

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Turn up the heat on summer servicing

As things begin to return to something approaching normality and the ebb and flow of pent-up …

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4 lessons we can learn from a negative customer experience

Carol Fairchild, having worked in the industry for over 20 years and in her current role …

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The 10-point checklist for making great videos

Polish up your video presentation skills to help engage customers with our 10-point checklist. We look …

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Drive trust and transparency with a seamless part exchange process

With so many dealers competing, a seamless, transparent and trust-inducing part exchange experience could really set…

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Using CitNOW video ratings to improve your customer satisfaction

The only true way to fully understand how successful your videos are is to get feedback …

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Running a promo event with automotive video

Promotional events have formed a major part of a car retailer’s sales strategy for decades, and …

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How retailers are driving efficiency with video

Retailers can now open their doors to the public once again, however the digital tools that …

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You’re just a few clicks away from the chance of being an award winner

2021 marks the launch of our all-new awards programme, the Digital Spotlight Awards, which celebrates the …

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The great unlocking: How dealerships can prepare for reopening

After more than a year of turbulence and uncertainty, it seems that there is now light …

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Feeling good: Building emotion and relationships in car buyers with automotive video

For many people, buying a new car will be one of the biggest and most important …

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CitNOW research into consumer attitudes towards EVs

The global focus on reducing emissions and limiting the impact of the automotive industry on the …

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Suitable for all ages: Connecting with customers young and old

Every customer is different, and meeting all customers’ needs can therefore be tricky. That’s why it …

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A missed opportunity: Bridging the gender gap in automotive video

In our recent research, which polled over 1000 car buyers, we discovered a surprising statistic: women …

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Recognising your digital comms success

Every day, we’re bowled over by how our CitNOW users are taking full advantage of the …

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New reg month and how digital handovers can help

March is just around the corner – usually one of the busiest times of the year …

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Bridging the clicks to bricks experience with personalised digital communication

It’s no secret – the automotive buying process is now more digital than ever. In fact, …

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Customer First – not again!

I’m pretty sure we are all fed up of hearing the term “customer first” or “customer …

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Case study: How CitNOW’s Live Video made the contactless experience more human

“Possibly the best example of improving the customer experience in 2020.​”

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The modern car dealer’s digital toolkit

In the world we live in today, almost every engagement you have with a customer will …

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How car buyer research went digital – and how dealers can respond

The practice of buyers researching prospective car purchases online has been commonplace for almost as long …

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CitNOW Awards 2020 – Most Creative Winner

Our Most Creative CitNOW Award for 2020 goes to David Richardson and Mohammed Choudhury at Mercedes-Benz …

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CitNOW Awards 2020 – Best Workshop Winner

Our 2020 Best Workshop CitNOW award goes to Louis Evans of SMC Ford Gravesend in Kent. …

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CitNOW Awards 2020 – Best Sales Winner

We’ve seen lots of excellent sales-focused videos recorded by our CitNOW customers this year, but one …

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The future of digital dealers: View from Alistair Horsburgh, CEO

You don’t need me to tell you that this has been a difficult year for dealerships …

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Workshop Star of the Month – November 2020

Great workshop communication is built on clarity of description that strips out the jargon and puts …

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Sales Star of the Month – November 2020

All dealerships have had to adapt to the new wave of COVID-related restrictions, and in our …

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Embracing workshop video with restriction tiers in place

The second wave of COVID-19 lockdowns and restrictions have forced car dealerships to adapt once again, …

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Car retailers consider personalised video their most valuable digital tool in 2020

Video has been rated by vehicle retailers as the most important ‘digital tool for dealership operations’ …

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Triumph over adversity: Selling with video during lockdown 2.0

All over the UK, car dealerships have been placed under further restrictions as the second wave …

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Make the connection: Reaching customers digitally with video

The way we all live has changed drastically in 2020, and the way in which we …

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Unlock the lockdown: Enhancing the click-and-collect experience

Car dealerships across the UK are having to deal with a curveball of COVID-19 restrictions being …

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Workshop Star of the Month – October 2020

We’re always delighted to see workshop technicians who go the extra mile and take the initiatives …

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Sales Star of the Month – October 2020

The October award for CitNOW Sales Star of the Month deservedly goes to Paul Stocks at …

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Explaining in-car tech with video

It wasn’t so long ago that the limit of in-car technology was a cassette player (remember …

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CitNOW Shortlisted for two Industry Awards!

We are delighted to be shortlisted for two industry awards being announced in November.

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Adapting our learning for a new era in automotive retail

There is no doubt that the impact of Covid-19 has changed the way we communicate as …

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Tapping into the ‘insperience’ economy

The pandemic has changed consumer attitudes in virtually every sector, and every consumer-facing business has had…

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Celebrating the Best in Automotive Video – CitNOW Awards 2020

I think we’d all agree that 2020 has been a year of unprecedented change and challenges. …

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Sales Star of the Month – September 2020

At a time when face-to-face car handovers are challenging, video handovers are “the next best thing”. …

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Workshop Star of the Month – September 2020

This month’s thoroughly deserved Workshop Star of the Month crown goes to Louis Evans of SMC …

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Increasing dealership loyalty post-lockdown

In the first blog of this series, we discussed the role of loyalty in the post-pandemic …

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COVID-19: Another blow for car buyer loyalty

Historically, loyalty has played a huge role in car buyers’ decision-making processes. If a customer was …

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Camera, action: Improving efficiency with video

Efficiency has always been an important part of a successful business. As organisations in the automotive …

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The importance of industry collaboration

As the industry looks for digital solutions to help them adapt to the recent unprecedented challenges, …

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Contactless valuations: How live video can help

In this blog, we’ll take a look of the current state of play, and explore how …

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Building emotional connections in the automotive buyer journey

Buying a car tends to be considered as more of a rational purchase, which means it’s …

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Inside the workforce of CitNOW

As the HR & Academy Director for CitNOW, creating an environment where our people want to …

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Adapting your marketing comms in a crisis

To say that the last two weeks of March were a blur is an understatement. #contactlessconnections

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Why your online showroom is more important than ever

Never before has there been such a sudden and dramatic change to global buying habits as …

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Contactless appointments and test drives: How video can help

Despite an extremely challenging few months, the automotive industry can now breathe a little easier – …

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Reimagining the enquiry process: How video can help

The current pandemic has been one of the most difficult challenges the automotive industry has had …

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How will the contactless customer experience affect automotive retail?

With over 20 years working in Automotive (many of those years leading teams focused on customer …

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COVID-19 and the automotive industry: Where next?

With the automotive industry slowly coming out of lockdown measures, how have the first few weeks …

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How video can support your contactless customer journey

As the wheels of the automotive industry begin to start turning again, retailers and OEMs are …

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Restarting the engine: How you can prepare to re-open your dealership

It goes without saying that the last few months have been extremely challenging for the automotive …

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Using video from enquiry to delivery

Even during these challenging times, there are plenty of signs that customers are still actively planning …

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How to demonstrate your workshop hygiene measures with video

Workshops across the UK, and around the world, have remained open to ensure key workers stay …

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How car dealers can prepare for the “new normal”

In a matter of weeks the lives of all of us have been turned upside down. …

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How workshops can connect with customers during social distancing

In the UK and across the globe, increasingly strict social distancing measures have left many questioning …

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Staying in touch with your customers from home

There’s no getting around it. The next few weeks and months are going to be challenging …

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Video of the Month – March 2020

Automotive videos don’t only give the opportunity to show a car’s best bits – they’re also …

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Video of the Month – February 2020

Jordan Poucher, from Shelbourne Motors in Newry is the winner of February’s Video of the Month …

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CitNOW Awards – What do judges look for in a good video

The CitNOW Awards 2020 are now open for nominations. What will the judges be looking for? …

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The impact of automotive video: How automotive video can help you drive sales…

Not to be too doom-and-gloom or anything – but we can all recognise that the automotive …

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What makes a good video?

Our latest research reveals that customers highly value great experiences, which means businesses need to provide…

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Who is the customer of the 2020s? – Defining Generation Z

In our latest blog series, Consumer of the Next Decade, this first blog of four explores …

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Video of the Month – January 2020

The first of 2020’s Video of the Month goes to Patrick Barylski from JCT600 Premium Collection …

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CitNOW Awards 2019 – Who were the winners?

In this blog we’re going to take a look at the winners from each award category …

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Elevating the car buying customer experience

In this blog we’ll explore why dealerships should try to maintain a human touch in the …

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How Digital Tech Can Drive Better Buyer Retention

As a general rule of business, customers have always been easier to keep than to find. …

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Video of the Month – December 2019

The last of our Video of the Month Awards for 2019 goes to Roger at Listers …

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Highlights of the 2019 CitNOW Awards shortlist

With the 2019 CitNOW Awards shortlist now revealed, we thought we’d take a look at some …

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Building trust in the digital car buying process

“It takes an age to build, a second to break and forever to repair.” We’re not …

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2019, The year video shone through

When we wrote our 2018 update, video had truly come into its own, but in 2019 …

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Meeting the needs of the modern car buyer

In years gone by, a tank full of petrol and some free car mats could put …

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Video of the Month – November 2019

November’s Video of the Month gave a really polished and professional impression. By keeping the camera …

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The role of the dealership in the digital age

You don’t need us to tell you that technology has changed the game for the automotive …

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Video of the Month – October 2019

When the customer received this personal video communication from Nicole Mcilwaine of Renault Newtownards in Northern…

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Digitisation of the dealership FAQ’s

Here are a few insights from our CEO Alastair Horsburgh, to give a taste of what …

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Making the most of your CitNOW dashboard

Find metrics that measure your business’ productivity through its use of video. The CitNOW dashboard tells …

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2019 CitNOW Awards

Our CitNOW Awards, taking place in January 2020, are now closed for this year’s submissions. The …

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Roadshow Report

Drive Vauxhall wanted to ensure its retailers were making the best use of video to maximise …

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Video of the Month – September 2019

Ewan West at Porsche Centre Cardiff delivers a friendly and personable video walk-round of the 911 …

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Putting our old laptops to good use

Students from the Maasai community in Kenya are making good use of legacy laptops following our …

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Create compelling content to meet consumer criteria

Relevance, rather than price, is now driving how consumers search for their next vehicle. Digital assets …

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Video of the Month – August 2019

Harry Cooper of Peter Cooper Volkswagen in Portsmouth uses video to bridge the gap between the …

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AM Live 2019

We’re at AM Live for the fourth year running and we’re using the platform to showcase …

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Fuel will continue to drive future car buying decisions

Fuel will move from second place consideration when car buyers bought their current car to top …

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Are dealers prepared to facilitate online car sales?

With almost a third (32%) of car buyers saying they are comfortable purchasing a vehicle entirely …

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Make your videos magic with Masterclasses

72% of customers share good experiences with others. Our Masterclass sessions are designed to help dealerships …

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Using video to explain vehicle tech will be imperative for future car buyers

Today’s car buyer is more interested in how the car drives and fuel type, but tech …

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Video of the Month – July 2019

With the customer’s onsite visit taking place the next day, sales executive Blake Edgington was quick …

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The top considerations for car-buyers

Today, the most important consideration when choosing a car is how the car drives, according to …

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Human contact is highly valued

Service customers prefer human contact when booking their car in for a routine service, the latest …

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Future Expectations of Car Buyers

Massively important to today’s car buyers are the complete automotive retail experience – online and in-store.

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Reach customers anywhere, anytime with SMS

SMS is an easy and proven solution to increase views and maximise the value of your …

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Video of the Month – June 2019

Sales executive Rob from Inchcape Used Cars in Burton-on-Trent is a strong believer in using video …

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Car-buyers return to the showroom and also back online purchasing

More people expect to visit a dealership as part of the car-buying process than from a …

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How customers think

In our latest research paper, Evolution of the Car Buyer, we looked into how car buyer …

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Video of the Month – May 2019

Even though his customers were due to test drive the vehicle later the same day Anthony …

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Destination Kenya: CitNOW Laptop Donation to Maasai Charity

CitNOW has partnered with charity Eyieunoto Nabaya, a self-help group located 100 km southwest of the …

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Video of the Month – April 2019

If you thought it would be challenging to communicate by video to a deaf customer, Adam …

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Growing appetite for apps
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Growing Appetite for Apps

Video distribution channels will evolve from the current email and SMS to incorporate apps, as OEMs …

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How to Get Online Quicker with CitNOW Web

CitNOW hosted almost 10 million videos on its platform in 2018 alone, reflecting video’s mainstream status …

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The Power of an Exceptional Customer Experience

In a crowded and competitive marketplace where businesses are striving to deliver the very best for …

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Video of the Month – March 2019

A personal video message from Bradleigh Owen of Halliwell Jones North Wales provides the prospective car …

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How Video Will Aid the Wider Adoption of EVs

Video has an important role to play in the wider adoption of EVs, as dealers will …

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Enhancing your customer’s view

Part of our Winter Release, the ‘Web assets into Sales VPP’ feature has been developed to …

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How The Role Of The Technician Is Changing

New technologies such as the connected car and autonomous driving alongside the emerging wider adoption of …

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Risky Business

Automotive professionals have serious concerns about cyber security in their organisations and in connected vehicles,…

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CitNOW Web Overview

With the March plate change month almost upon us, fast turnaround of stock to web to …

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Excited about the arrival of 5G?

Excited about the arrival of 5G? We are! Faster and with the ability to stream more …

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Video of the Month – February 2019

Video VHC – clear and accessible Steve Absolom at Lancaster Reading takes the customer through the …

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How to Scan your QR Code

We’re here to make sure your video toolkit is working as it should and that you know …

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Happy New Year

Our first newsletter of the year includes a look at some of the video trends which …

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Customer Service Tools & Features

How do I add a new team member to CitNOW? At CitNOW we make our software …

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Video of the Month – January 2019

Master technician Andy O’Grady delivers a friendly yet highly professional video presentation providing easy to…

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Simple, fast, learning support

Learning that’s Simpler, Faster, Scaleable and Long Lasting   The CitNOW Academy has been an important cog…

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John Gill: Customer Success Team Leader

– What do you do as Customer Success team leader? My role focuses on supporting CitNOW’s …

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Video trends for 2019

It’s that time of year when we start looking forward to the next as we try …

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Google backs video as an automotive game changer

When Google starts talking about video as a game changer in the automotive industry, it’s time to sit …

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2018 Highlights

Video has come into its own in 2018 with retailers utilising the platform in all manner …

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Customer service tools

What’s the best way to get in touch with CitNOW Customer Service? The best way to …

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Video of the Month – December 2018

Proactive Tom Garrison of Sandicliffe Ford Leicester has put together a ‘thank-you’ for your custom video providing…

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Boost watch rates with SMS

With the smartphone keeping us ever more connected on the go, it’s little wonder that a …

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Year of the Used – As 2018 draws to a close, was the used car king?

As the year draws to a close a range of automotive data providers including Cazana, Dealerweb and Manheim …

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Video of the Month – November 2018

Proactive prospecting Video messaging is adapted by the proactive sales team at Barretts Canterbury MINI to …

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Robinson’s Case Study

According to AutoVHC only 15% of vehicles with amber work flagged left the dealership with the …

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How to boost approvals for amber work

Norwich-based workshop Robinsons SKODA has seen approvals for amber work identified as part of the eVHC …

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Taking our online training to the next level

We’ve teamed up with learning management software providers Eloomi to take our Academy training to the …

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Video of the Month – October 2018

We are seeing more and more creative uses of video. Here Jane Kerins at Ford retailers …

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Top 100 tech company listing for the third year running

Digital tech companies are driving change in the automotive retail sector and CitNOW is one of …

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Update your iOS – it’s important!

Why is it important to keep iOS software up to date? My phone and iPod work …

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Video of the Month – September 2018

Retailers never cease to impress us and we are increasingly seeing more innovative uses of video …

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One million videos in September help plate change month

With September nearly closed, retailers will have worked tirelessly to deliver ‘68’ plate cars to exceed …

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How video helps car buyers make decisions

With 2018 set to be the year of the used car, retailers need to adapt to …

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How to meet a key dealership KPI quickly and effectively

Extensive still imagery, video and now 360 views inside and out are vital if a used …

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Video Of The Month – August 2018

Retailer: Marshall Braintree SEAT Workshop Steve from Marshall in Braintree, Essex provides clear and concise…

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Hidden surprises: The 10 features customers love most

Buying a used car can come with plenty of hidden surprises – and not just those …

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CitNOW Awards Special: Overall Winner & Best Sales CitNOW Video

Overall Winner & Best Sales CitNOW Video Our Overall Winner was awarded to Arnold Clark Milton …

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CitNOW Awards Special: 2018 Sponsors

Our 2018 Sponsors Reflecting the commitment to video as a primary communications tool in automotive retail, …

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CitNOW Awards Special: See what our judges thought

See what our judges thought Our panel of judges consisted of some of the top names …

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CitNOW Awards Special: Best Overseas CitNOW Video

Best Overseas CitNOW Video Reflecting the growth of our business on a global scale, our Best …

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CitNOW Awards Special: Best Workshop CitNOW Video

Best Workshop CitNOW Video With 509 videos to consider, Best Workshop had the highest number of …

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CitNOW Awards Special: Most Creative CitNOW Video

Most Creative CitNOW Video Winner For the judges, Most Creative was the standout category with retailer …

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What a creative lot you are!

Every year at the CitNOW Video Awards the ‘Most Creative’ prize is our most hotly contested …

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Video Of The Month – June 2018

Retailer: Lookers Nissan Newcastle If you thought your parts colleagues were in a department where creating …

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How video can help dealers maximise the online sales trend

The modern day car buyer now swipes through prospective motors online just like they would potential …

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Woman looking at her laptop with a red Ferrari on the screen, image taken behind the woman
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How we’re tackling GDPR

With new EU data regulations coming into force on 25th May, we want to let you …

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10 years of video with CitNOW, technician taking a CitNOW video in the workshop of a car in the background
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Celebrating a decade of video communication

It seems like just yesterday when we started thinking about how people could view cars without …

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Video of the Month – May 2018

Sales Executive Graham Smithson introduces himself at the beginning of the video and will now be …

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Close up of technician checking tyre tread depth with a tyre gauge whilst recording a CitNOW video
Blog

Dealer group doubles workshop video production

Essex Auto Group has doubled its workshop video output in just four months after switching to …

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Video of the Month – April 2018

When a vehicle comes into the workshop requiring expensive but necessary work, a video showing and …

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Video across the Ages. Part 4

In 2017 over 7.5 million videos were sent from the CitNOW platform. They were watched over …

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Web video and smart image, interior 360 logo, interior and exterior of a sports car featured in the background
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How technology can help you achieve faster stock turn

Extensive still imagery, video and now 360 views inside and out are vital if a used …

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Video of the Month – March 2018

A clear, concise introduction explains what’s to come in just a few seconds with the fact …

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Video across the Ages. Part 3

Just about everybody is open to video communication, according to our Vision Research*. Car buyers of all …

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Video across the Ages. Part 2

Car buyers and service customers of all ages are embracing video as a means to help …

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Video of the Month – February 2018

The first thing we notice is Greg is wearing protective gloves which immediately gives a sense …

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Man in a suit recording a CitNOW sales video outside of a white car
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CitNOW’s 18 million video milestone gets record year in motion

Just over a month on, the last festivities of 2017 feel like a lifetime ago, but …

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Photo of the front of the Maundrell dealership, sports cars in front of the dealership
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Maundrell stock traverses the globe with video

For some of the UK’s most successful and prestigious car retailers, the stories behind the customers …

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Close up of a mans hands holding a mobile phone landscape
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Video across the Ages. Part 1

Car buyers of all ages are embracing video as a means to help them shortlist their …

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Video of the Month – January 2018

Automotive video is a global business. With videos being recorded in over 40 countries, this month …

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