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Blog

Read views from the CitNOW team in our regular blog posts, giving you news on what’s happening with video, CitNOW and the automotive industry.

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Increasing dealership loyalty post-lockdown

In the first blog of this series, we discussed the role of loyalty in the post-pandemic …

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COVID-19: Another blow for car buyer loyalty

Historically, loyalty has played a huge role in car buyers’ decision-making processes. If a customer was …

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Camera, action: Improving efficiency with video

Efficiency has always been an important part of a successful business. As organisations in the automotive …

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The importance of industry collaboration

As the industry looks for digital solutions to help them adapt to the recent unprecedented challenges, …

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Contactless valuations: How live video can help

In this blog, we’ll take a look of the current state of play, and explore how …

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Building emotional connections in the automotive buyer journey

Buying a car tends to be considered as more of a rational purchase, which means it’s …

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Adapting your marketing comms in a crisis

To say that the last two weeks of March were a blur is an understatement. #contactlessconnections

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Why your online showroom is more important than ever

Never before has there been such a sudden and dramatic change to global buying habits as …

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Contactless appointments and test drives: How video can help

Despite an extremely challenging few months, the automotive industry can now breathe a little easier – …

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Reimagining the enquiry process: How video can help

The current pandemic has been one of the most difficult challenges the automotive industry has had …

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How will the contactless customer experience affect automotive retail?

With over 20 years working in Automotive (many of those years leading teams focused on customer …

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COVID-19 and the automotive industry: Where next?

With the automotive industry slowly coming out of lockdown measures, how have the first few weeks …

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How video can support your contactless customer journey

As the wheels of the automotive industry begin to start turning again, retailers and OEMs are …

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Restarting the engine: How you can prepare to re-open your dealership

It goes without saying that the last few months have been extremely challenging for the automotive …

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Using video from enquiry to delivery

Even during these challenging times, there are plenty of signs that customers are still actively planning …

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How to demonstrate your workshop hygiene measures with video

Workshops across the UK, and around the world, have remained open to ensure key workers stay …

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How car dealers can prepare for the “new normal”

In a matter of weeks the lives of all of us have been turned upside down. …

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How workshops can connect with customers during social distancing

In the UK and across the globe, increasingly strict social distancing measures have left many questioning …

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Staying in touch with your customers from home

There’s no getting around it. The next few weeks and months are going to be challenging …

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Video of the Month
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Video of the Month – March 2020

Automotive videos don’t only give the opportunity to show a car’s best bits – they’re also …

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Video of the Month
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Video of the Month – February 2020

Jordan Poucher, from Shelbourne Motors in Newry is the winner of February’s Video of the Month …

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CitNOW Awards - what do judges look for in a good vide?
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CitNOW Awards – What do judges look for in a good video

The CitNOW Awards 2020 are now open for nominations. What will the judges be looking for? …

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The impact of automotive video: How automotive video can help you drive sales…

Not to be too doom-and-gloom or anything – but we can all recognise that the automotive …

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What makes a good video?

Our latest research reveals that customers highly value great experiences, which means businesses need to provide…

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Who is the customer of the 2020s? – Defining Generation Z

In our latest blog series, Consumer of the Next Decade, this first blog of four explores …

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Video of the Month
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Video of the Month – January 2020

The first of 2020’s Video of the Month goes to Patrick Barylski from JCT600 Premium Collection …

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CitNOW Awards 2019 – Who were the winners?

In this blog we’re going to take a look at the winners from each award category …

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Elevating the car buying customer experience

In this blog we’ll explore why dealerships should try to maintain a human touch in the …

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How Digital Tech Can Drive Better Buyer Retention

As a general rule of business, customers have always been easier to keep than to find. …

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Video of the Month
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Video of the Month – December 2019

The last of our Video of the Month Awards for 2019 goes to Roger at Listers …

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Highlights of the 2019 CitNOW Awards shortlist

With the 2019 CitNOW Awards shortlist now revealed, we thought we’d take a look at some …

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Building trust in the digital car buying process

“It takes an age to build, a second to break and forever to repair.” We’re not …

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2019, The year video shone through

When we wrote our 2018 update, video had truly come into its own, but in 2019 …

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Meeting the needs of the modern car buyer

In years gone by, a tank full of petrol and some free car mats could put …

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Video of the month
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Video of the Month – November 2019

November’s Video of the Month gave a really polished and professional impression. By keeping the camera …

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The Modern-Day Buying Journey: Part 1 of 4
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The role of the dealership in the digital age

You don’t need us to tell you that technology has changed the game for the automotive …

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Video of the month
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Video of the Month – October 2019

When the customer received this personal video communication from Nicole Mcilwaine of Renault Newtownards in Northern…

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Digitisation of the dealership FAQ’s

Here are a few insights from our CEO Alastair Horsburgh, to give a taste of what …

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Making the most of your CitNOW dashboard

Find metrics that measure your business’ productivity through its use of video. The CitNOW dashboard tells …

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2019 CitNOW Awards

Our CitNOW Awards, taking place in January 2020, are now closed for this year’s submissions. The …

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Roadshow Report

Drive Vauxhall wanted to ensure its retailers were making the best use of video to maximise …

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Video of the month
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Video of the Month – September 2019

Ewan West at Porsche Centre Cardiff delivers a friendly and personable video walk-round of the 911 …

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Donating our old laptops to a charity
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Putting our old laptops to good use

Students from the Maasai community in Kenya are making good use of legacy laptops following our …

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Create compelling content to meet consumer criteria

Relevance, rather than price, is now driving how consumers search for their next vehicle. Digital assets …

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Video of the month
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Video of the Month – August 2019

Harry Cooper of Peter Cooper Volkswagen in Portsmouth uses video to bridge the gap between the …

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Join us at AM Live 2019
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AM Live 2019

We’re at AM Live for the fourth year running and we’re using the platform to showcase …

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Woman charging her electric car
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Fuel will continue to drive future car buying decisions

Fuel will move from second place consideration when car buyers bought their current car to top …

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Searching online for cars
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Are dealers prepared to facilitate online car sales?

With almost a third (32%) of car buyers saying they are comfortable purchasing a vehicle entirely …

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CitNOW Masterclass
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Make your videos magic with Masterclasses

72% of customers share good experiences with others. Our Masterclass sessions are designed to help dealerships …

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Inside the dash of a MINI
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Using video to explain vehicle tech will be imperative for future car buyers

Today’s car buyer is more interested in how the car drives and fuel type, but tech …

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Video of the month
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Video of the Month – July 2019

With the customer’s onsite visit taking place the next day, sales executive Blake Edgington was quick …

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The top considerations for car-buyers

Today, the most important consideration when choosing a car is how the car drives, according to …

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Human contact is highly valued

Service customers prefer human contact when booking their car in for a routine service, the latest …

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Future Expectations of Car Buyers

Massively important to today’s car buyers are the complete automotive retail experience – online and in-store.

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Reach customers anywhere, anytime with SMS

SMS is an easy and proven solution to increase views and maximise the value of your …

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Video of the month
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Video of the Month – June 2019

Sales executive Rob from Inchcape Used Cars in Burton-on-Trent is a strong believer in using video …

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Car-buyers return to the showroom and also back online purchasing

More people expect to visit a dealership as part of the car-buying process than from a …

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How customers think

In our latest research paper, Evolution of the Car Buyer, we looked into how car buyer …

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Video of the Month – May 2019

Even though his customers were due to test drive the vehicle later the same day Anthony …

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Destination Kenya: CitNOW Laptop Donation to Maasai Charity

CitNOW has partnered with charity Eyieunoto Nabaya, a self-help group located 100 km southwest of the …

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Video of the Month – April 2019

If you thought it would be challenging to communicate by video to a deaf customer, Adam …

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Growing appetite for apps
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Growing Appetite for Apps

Video distribution channels will evolve from the current email and SMS to incorporate apps, as OEMs …

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How to Get Online Quicker with CitNOW Web

CitNOW hosted almost 10 million videos on its platform in 2018 alone, reflecting video’s mainstream status …

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The Power of an Exceptional Customer Experience

In a crowded and competitive marketplace where businesses are striving to deliver the very best for …

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Video of the Month – March 2019

A personal video message from Bradleigh Owen of Halliwell Jones North Wales provides the prospective car …

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Woman charging her electric car
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How Video Will Aid the Wider Adoption of EVs

Video has an important role to play in the wider adoption of EVs, as dealers will …

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Enhancing your customer’s view

Part of our Winter Release, the ‘Web assets into Sales VPP’ feature has been developed to …

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Workshop Professional of the Future
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How The Role Of The Technician Is Changing

New technologies such as the connected car and autonomous driving alongside the emerging wider adoption of …

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Risky Business

Automotive professionals have serious concerns about cyber security in their organisations and in connected vehicles,…

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CitNOW Web Overview

With the March plate change month almost upon us, fast turnaround of stock to web to …

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Excited about the arrival of 5G?

Excited about the arrival of 5G? We are! Faster and with the ability to stream more …

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Video of the Month – February 2019

Video VHC – clear and accessible Steve Absolom at Lancaster Reading takes the customer through the …

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How to Scan your QR Code

We’re here to make sure your video toolkit is working as it should and that you know …

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Happy New Year

Our first newsletter of the year includes a look at some of the video trends which …

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Customer Service Tools & Features

How do I add a new team member to CitNOW? At CitNOW we make our software …

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Video of the Month – January 2019

Master technician Andy O’Grady delivers a friendly yet highly professional video presentation providing easy to…

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Simple, fast, learning support

Learning that’s Simpler, Faster, Scaleable and Long Lasting   The CitNOW Academy has been an important cog…

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John Gill: Customer Success Team Leader

– What do you do as Customer Success team leader? My role focuses on supporting CitNOW’s …

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Video trends for 2019

It’s that time of year when we start looking forward to the next as we try …

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Google backs video as an automotive game changer

When Google starts talking about video as a game changer in the automotive industry, it’s time to sit …

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