The automotive industry is changing. CitNOW polled automotive professionals, business owners, and motoring consumers to find out what the future could hold for the workshop professional.

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Proactive prospecting

Video messaging is adapted by the proactive sales team at Barretts Canterbury MINI to deliver compelling and engaging communications.

This well thought out video from Emily Edwards to her customer is an example of delivering great customer care whilst at the same time potentially boosting sales.

Engaging and effective

Instead of writing or emailing a customer when their finance agreement comes to an end, adopt a more personal approach and tie in a video of a potential replacement vehicle. Emily provides a textbook lesson in how to do this without coming across as a hard sell.

Not only is she keeping in touch with her customer in an engaging way but she is reminding them of the status of their contract and taking the next step into the next deal.

With phone calls used less and less by consumers to find out information a visual, personal video resonates in a way other channels cannot and gets the customer looking at your retailer and your cars for their next deal.