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TrustFord

TrustFord bridges digital to physical gap with CitNOW

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Summary

TrustFord embraces CitNOW Sales and Web to improve and maintain successful customer relationships and increase enquiry conversion rates.

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We have seen a direct correlation between the adoption of CitNOW Sales and enhanced relationships between customers and our sales teams. People buy from people, and the use of CitNOW has allowed our sales advisors to maintain face-to-face contact with customers, which is crucial for establishing a connection and building trust before the discussion of buying a vehicle even begins.


Martin Dillow, Sales Development Director at TrustFord