The automotive industry is changing. CitNOW polled automotive professionals, business owners, and motoring consumers to find out what the future could hold for the workshop professional.

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Video of the Month – September 2018

News & Events

Retailers never cease to impress us and we are increasingly seeing more innovative uses of video even with creative story lines and multi-part narratives from employees! Take John Banks Renault’s great tongue-in-cheek promotional video highlighting its £1,000 more for your part-exchange offer.

Delivering the information in a short two-minute video in a highly engaging and entertaining way, the employees at John Banks looked like they enjoyed every second, making it all the more compelling.

With a bit of thought, some great props use, the guys showed off their creative talent, editing skills and a great sense of humour.

Inventive, fun and highly watchable, anyone seeing this video would be in no doubt what the offer entails, but also who wouldn’t want to buy a car off these guys?

Retailer: John Banks Renault Cambridge

Want to learn more about what makes a good video? Join us at our upcoming Masterclass event on 17th October at Hotel Football, Manchester.

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