The last of our Video of the Month Awards for 2019 goes to Roger at Listers Volkswagen Leamington Spa.

This video stood out for several reasons, mostly for his relaxed and humorous approach on camera. By bringing a little bit of fun into the video, Roger presents a much more personable demeanour – increasing the likelihood the customer will respond positively.

Roger further explains all of the car’s features clearly and thoroughly. As he does so, Roger cuts to different shots which avoids any camera wobble when opening doors or the boot – giving the video a really nice flow.

And one final little tip for all the CitNOW video takers out there. Always show your face on camera…
By showing your face, as Roger does here, you build a more personal connection with the customer – helping to build trust in the sales process.