The October award for CitNOW Sales Star of the Month deservedly goes to Paul Stocks at Stansted Audi in Essex.
Paul has earned the accolade on two counts, the first being the passion and enthusiasm for the model he’s presenting right from the start of his innovative, personalised video. He gives the feeling of being a genuine fan of the car and does a great job of engaging the viewer with the car’s qualities and desirability.
Paul’s second winning attribute is that he backs up his passion with thorough knowledgeability of the car and its spec during his walkthrough. This is especially the case when it comes to the in-car technology installed – a vital part of the modern-day driving experience. From the sat-nav mapping through to the high-performance modes, Paul clearly shows how easy it is to access the settings and functionality.
If the prospective customer still didn’t want to buy the car after this, it won’t be for any lack of effort or application on Paul’s part! Well done, Paul!
