All dealerships have had to adapt to the new wave of COVID-related restrictions, and in our Sales Star of the Month video for November, you’ll see how video can help with clear communication and reassurance.

The video features our two joint winners, David Richardson and Mohammed Choudhury at Mercedes-Benz of Taunton in Somerset, demonstrating the process of a click-and-collect car purchase, step by step. From the moment a customer arrives at the dealership, to the moment they drive away in their new car, it’s made visually clear what they need to do and where, with a concise and helpful verbal description to go with it.

This kind of video is an excellent tool for putting customers at ease with an unusual process that could easily be confusing and daunting. And while it should cover the vast majority of customer concerns and queries, the video also cleverly highlights the individual handover video and the chance to contact the dealer in order to cover off the rest.

Well done, David and Mohammed: you’re leading the way in how sales teams can still connect with their customers despite the current retail restrictions.