Here are a few insights from our CEO Alastair Horsburgh, to give a taste of what to expect from our best practice session at AM Live on 7th November.
- How is the car buyer changing?
Car buyers of today are knowledgeable, highly informed and comfortable starting – and for some, even completing – their purchase online. With this significant shift, online assets for new and used vehicles have become an integral part of the customer buying journey. - What impact will this have on retailers?
With the rise of online retailing, uploads of digital content showcasing dealer stock will surge. The faster cars are listed online, the faster they sell – improving all-important stock turn. - What will impact will Auto Trader’s new algorithm have?
The website now displays the most relevant matches first rather than being price-led. With Auto Trader highlighting the importance of specification details, good imagery and video walkarounds will help ensure the highest ranking. - How should retailers react?
Dealerships should ensure their ads include clean, professional imagery and vehicle-focused video walkarounds to help improve ad quality and engage prospective buyers. CitNOW Web enables retailers to upload a vehicle’s digital assets as soon as the car has been prepped for sale. Doing away with the expense and time delay of traditional photography, our app allows dealerships to capture professional, high quality, brand-compliant images, 360-degree images and video using a single tool. - What are the biggest challenges when migrating from manual to digital processes?
Most retailers have embraced the digital sphere, but the challenge is understanding and adopting new technologies that digitally connected generations expect. Dealers need to strengthen the connection between online and offline touchpoints in the customer journey.
- A few tips for digital transformation…
Dealerships should seek out industry suppliers who can help transform current processes, while also understanding the consumer, and who grasp the nuances of the automotive retail sector. Partners who listen and develop bespoke solutions – with extensive support, backed up with relevant training – lead to the strongest working relationships that deliver the best results.
Learn even more by visiting us at AM Live, November 7th and joining our Best Practice session.
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