Overall Winner & Best Sales CitNOW Video
Our Overall Winner was awarded to Arnold Clark Milton Keynes Delivery Centre which also topped our Best Sales category.
We whittled down the entries from 335 to a shortlist of eight. Alicia’s extensive efforts to make the video, which provided a pre-delivery introduction to a customer’s new car, personal and relevant captured the judges’ attention for both the category and was the clear winner when compared to our other category winners.
The highly personalised video was aimed at the customer’s daughter and contained a lot of relevant detail that there was no doubt it would have had a memorable impact on the customer. The fact that so much effort was made for a customer awaiting delivery reflects the importance Alicia gives to maintaining customer loyalty. Whilst the video was hugely personal, complete with a picnic basket for the customers daughter’s teddy bear picnic, it was also informative and useful.
Our panel of judges felt the quality of Alicia’s video was at a much higher level than they had seen before with bags of personality and an ability to emotionally engage with the customer. Care and excellent service that will certainly help to sell the next car when that customer looks to buy again.
Top tips (for your customers and at the Awards)
- Think about how video can be used throughout the buying cycle for top customer service
- Going the extra mile will help you stand out
- Make it memorable
- Keep it personalised
- Even if you’re not going for a ‘sell’, the extra effort will surely keep your customer coming back
Want to be part of the 2019 CitNOW Video Awards?
We’re already taking submissions for next year so if you’ve seen a video from a team member or you think you’ve put something special together yourself, don’t leave it until next year, send it to us now. There’s no limit on entries from either businesses or individuals so even if you think you produce something better later in the year, you can still send it to us. Entries can be submitted either through our awards website or through the Dashboard.