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CitNOW Digital Spotlight Awards 2022 – Most Creative Video Winner

Brook Oram, Epsom Audi

Brook deservedly won Sales Star of the Month back in September 2022 for his Top Gear-inspired recording, which has truly stood out as the most creative video we’ve seen over the course of the year. It’s great to see a video where the sales executive has clearly put in-depth thought and planning into what they want to create.

And it isn’t just the Top Gear theme that makes Brook’s video great. His explanations of the car’s features are excellent, and there is plenty of information that is personalised to the enquiry of the individual customer. His language and enthusiasm help bring that information to life and build up customer excitement for the potential purchase of the car.

But while it might seem like a bit of fun, the theme of the video has a serious purpose: it’s a very easy video for a customer to remember, maximising the chances of them returning to the dealer to complete a sale.