Emily Fisher, Cotswold Cheltenham MINI

We felt Emily Fisher’s submitted showcase video was worthy of highly commended for giving clear and honest information about a vehicle to a customer, and striking the right balance in terms of depth.

The video is also highly personalised: Emily makes sure that all the specifics that the customer enquired about are covered, with comparisons made against the customer’s existing car where appropriate.

The video ends with a strong call to action, confirming that Emily will follow up the video with a phone call. It rounds off a clear, informative and balanced video, off the back of which the customer purchased the car.