We’re back at Automotive Management Live for the fourth year running and we’re using the platform to showcase our enhanced Web app.
Web has been a major part of our offering soon after we established the company in 2008. Enabling retailers to load videos of their used car stock onto their own website as well as their partner manufacturer and classified sites, it has grown in popularity rapidly as internet search has become the way most people find their next vehicle.
Over the years we have enhanced our Web app extensively. Last year, a dynamic upgrade enabled retailers to take forecourt images and 360 exterior/interior views alongside video. Images and video of used vehicles for sale could now be published online as soon as the car was retail ready. Physical and virtual forecourt representation became instantaneous and synonymous overnight.
As the latest Web app features began to appeal to more and more dealers looking to step up and accelerate their processes, we have made additional integrations making it even more straightforward for retailers to use.
We’ll be hosting our masterclass at the event, which takes place at Birmingham NEC on 7th November, where we will be focusing on how online and on-site retail is now ever more entwined for car buyers. Digital content vital for generating web views and enquiries – video, still imagery and 360 views, will be under the spotlight. This session will show how the current process is broken and will demonstrate how to halve the time to web. Led by CEO Alistair Horsburgh, the masterclass will illustrate bridging the gap between digital to physical, online to offline, to provide a seamless customer experience. He will draw on latest CitNOW research highlighting what consumers want, both online and in-store.
“Retailers need to completely rethink their approach to capturing images and video for online marketing of used cars. Most dealers are still waiting from one week to the next for their photographer to pitch up onsite, meanwhile their cars are advertised online with those dreaded words ‘awaiting imagery’. In a world where consumers expect instant responses and information readily at their fingertips, car buyers just simply move onto the next car at a competitor’s site – becoming a lost sale the dealer didn’t even know existed.
Our technology offers a small but significant change in the process but we are already seeing dramatic results from retailers who are live with the app.”