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Sales Star of the Month – October 2022

Rybrook MINI Shrewsbury – Amy Dowell

At CitNOW, we love to see sales videos that are smooth and engaging, cover off all the areas of information customers want, and connect up with other parts of the sales and aftersales journey. Our Sales Star of the Month for October, Amy Dowell of Rybrook Shrewsbury MINI, has managed to tick all of these boxes.

Amy kicks off the video with a friendly intro that positions it as a follow-up to the customer’s earlier test drive. She goes on to deliver a complete view of the car, both visually and verbally, explaining the investment the dealership has made preparing the car, its spec and optional extras, and the warranty available with it. Amy also takes time to explore the in-car tech in detail: a vital consideration that many customers are particularly interested in.

The end result is a video that leaves the customer with everything they need to know about the car on sale, maximising the chances of them making a purchase that they feel is right for them. Well done, Amy!