As a new year gets underway in earnest, we’re taking a look at how customer attitudes are changing long-term, and what dealers should be doing in response. This month’s roundup features blogs on the car buying research process, the importance of a ‘digital toolkit’ and how Live Video is already working to improve customer experiences. Whatever this year may hold, digital holds the key to the way forward.
To explore the subject in more detail, you can download our latest report, Accelerating the Digital Customer Experience – which takes a closer look at the latest customer and industry opinion and the relationship between them. And to highlight those who are already exploiting the potential of video, we’ve launched our new Digital Spotlight Awards, which will celebrate and inspire in equal measure.
