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Recognising the very best in automotive video and digital communications, the Digital Spotlight Awards offer the chance to make your video a shining example of going the extra mile.

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Monthly Roundup – August 2022

With lots of enquiries coming your way ahead of the new 72-plate registration, there’s plenty you can do to make the most of every lead and maximise engagement, and we’ve got a blog packed with hints and tips to help. Also don’t overlook the importance of a smooth part exchange process, something that Tootle can be a great help with.

Video as part of the customer journey just keeps growing! We’re seeing more than 1 million CitNOW videos created every month, and a 21% increase in videos watched compared with pre-pandemic figures. We consistently see 90% of customers rating their videos 5 out of 5 – your customers love getting a video as part of their car buying and service experience.

In other news, I’ve also been exploring how technology and processes are leading a car retail revolution, in partnership with Auto Retail Network. Links to the webinar and report are in the newsletter below along with our other highlights from the month.

Happy reading!

Read our full roundup here.