With lots of enquiries coming your way ahead of the new 72-plate registration, there’s plenty you can do to make the most of every lead and maximise engagement, and we’ve got a blog packed with hints and tips to help. Also don’t overlook the importance of a smooth part exchange process, something that Tootle can be a great help with.
Video as part of the customer journey just keeps growing! We’re seeing more than 1 million CitNOW videos created every month, and a 21% increase in videos watched compared with pre-pandemic figures. We consistently see 90% of customers rating their videos 5 out of 5 – your customers love getting a video as part of their car buying and service experience.
In other news, I’ve also been exploring how technology and processes are leading a car retail revolution, in partnership with Auto Retail Network. Links to the webinar and report are in the newsletter below along with our other highlights from the month.