At its fifth annual Video Awards ceremony. CitNOW has revealed the top automotive videos made using the CitNOW platform in 2019.
- Communication platform provider CitNOW names the winners of its fifth annual Video Awards
- ‘Best Overall CitNOW’ award won by Lookers Nissan Gateshead
- Record number of entries for 2019 Awards with over 1,600 videos submitted across four categories
A record 1,676 high-quality videos were entered in 2019, with the winners announced at the awards ceremony at the Hard Rock Hotel in London on 14th January.
The winner of the illustrious ‘Best Overall CitNOW’ award came from Lookers Nissan Gateshead, with an engaging personalised video that demonstrated outstanding best practice with a crystal-clear explanation – using visual aids – of the checks which had taken place.
The highly engaging Lookers Nissan Gateshead video also won the Best Workshop award, beating 552 other submissions.
Sytner Nottingham BMW was awarded Best Sales Video, showing outstanding passion, attention to detail and product knowledge which showed how to build trust and appeal to the customer.
CitNOW’s international growth was evident with 650 videos submitted for the Best International award, the most of any category. Autolica Tarragona in Spain took top spot for the use of video to address a customer’s concerns about the price of the vehicle, convincing the customer to continue their interest.
The Most Creative Use of CitNOW category was hotly contested, as Ingram Ayr took home the honours for an engaging yet well-prepared, professional video to promote the showroom’s upcoming VIP sales event. The submission featured life-size celebrity cut-outs which were linked to each vehicle on sale with a humorous script.
Sponsors of the CitNOW Video Awards also handed out individual recognition to top-performing retailers, with Arnold Clark selecting a Best Sales and a Best Workshop video, and Porsche Italia naming two Best Workshop Video takers.
Alistair Horsburgh, CEO of CitNOW, said:
“The CitNOW Video Awards continues to grow year-on-year and, with the number of entries rocketing, 2019 was the most competitive yet.
“The standard was exceptional. With personalised video now a mainstay for the automotive industry, it’s amazing to see retailers going above and beyond, demonstrating true best practice to transform the customer experience and build transparency throughout the automotive industry.”
The significant rise in entrants reflects the growing influence of video in the international automotive industry, with more than one million automotive videos being recorded in a single month for the first time in March in 2019 and 11.95 million overall in 2019.
The full list of winners is live at LINK. Videos made between 19th October 2019 to 16th October 2020 can be entered for consideration for the 2020 CitNOW Video Awards.
| Best Overall CitNOW Video |
| Best CitNOW Workshop Video |
Gary Hogg, Arnold Clark Cumbernauld Kia – https://video.citnow.com/vpfRMkByYGg
Mark Ballingall, Baylis Vauxhall Evesham – https://video.citnow.com/vptdmchbyvP
| Best CitNOW Sales Video |
Myron Arnold, Sytner Nottingham BMW – https://video.citnow.com/vpnx5cxVzRv
Jamie Jarvis, Arnold Clark Kilmarnock Ford – https://video.citnow.com/vpRd547-Kq9
| Best International Video |
Marc Utches, Autolica Tarragona – https://video.citnow.com/vpS4fQ5QlbQ
| Most Creative Use of CitNOW Video |
Craig Sturgeon, Ingram Ayr – https://video.citnow.com/vpJzlcKqJDT
Gary Foster, Progress Suzuki Kettering – https://video.citnow.com/vpF2XTHJSRh
We hope you’ve been inspired to make some great videos in 2020! Entries are now open for the 2020 awards, you can submit any videos you make for an award at our awards page here.