Jay Tutton, Sytner BMW Sunningdale

The 2023 winner of the Digital Spotlight Awards – Best Sales Video, selected from a pool of 180 video submissions and 11 Star of the Month winners, is Jay Tutton from Sytner BMW in Sunningdale. With a captivating blend of professionalism, engagement, and informational depth, Jay really stood out from the crowd.

His winning video showcased great pacing and a good understanding of how to engage his audience. Opening with a clear introduction against the backdrop of a well-lit car, Jay referenced the customer’s specific enquiry. His thorough preparation was highlighted by his reference to a quote being prepared prior to filming – a testament to his attention to detail. By using Multipart transitioning, the video effectively showcased key features of the car including iDrive and wireless charging.

Jay’s clear call-to-action and follow up played an integral part in the sale of this vehicle and we offer congratulations to him for this outstanding achievement.