- Shortlist for top automotive video communications awards revealed across four categories
- Total of 948 submissions makes 2018 another record year for video entries
- CitNOW-hosted awards ceremony returns to London’s BAFTA on 11th July
CitNOW has announced the shortlisted entries that will compete to win at its 2018 Video Awards ceremony next month.
Leading dealer groups and independent outlets from across the country and overseas have submitted entries in a bid to be recognised as leaders in automotive video communication.
The shortlisted entries will compete to win in the Workshop, Sales, Overseas and Most Creative categories, as well as the coveted Best Overall CitNOW award.
Over 948 personalised video presentations were submitted for entry as the automotive industry continues to adopt CitNOW’s app-based video technology designed to make the car buying and owning experience easier for customers.
In many cases, retailer groups demonstrated consistent best practice across their sites, with some achieving multiple nominations across different categories, including TrustFord Belfast and TrustFord Tamworth who will compete to win in the Best Workshop CitNOW category.
Lookers is among the dealerships to beat, with four outlets competing to win across the Sales, Workshop and Most Creative categories with videos featuring Jaguar Land Rover, SEAT and Nissan.
Prestige independent retailer Alexanders Prestige will be in the running for the Sales category, whilst two Renault dealerships will hope to show they have found the most creative use for the automotive video platform.
The continued growth of CitNOW’s platform both in Europe and beyond is reflected in the ever-growing overseas category which has seen over 120 entries whittled down to just eight nominations for 2018. Mercedes-Benz outlets look to be dominating abroad, having demonstrated excellence with the shortlisting of its Madrid and Cork dealerships.
The shortlisted entries for the ‘Most Creative Use of CitNOW Video’ category demonstrates the limitless potential for personalisation in videos. Shortlisted videos in the category this year included a CitNOW tailored towards a deaf customer and a creative reveal video from an overseas dealership.
A judging panel of automotive experts, including Steve Nash the CEO of IMI, Jeremy Bennett the Editor of AM and Sabina Hegarty the Managing Director of Calibre Group Solutions, reviewed the shortlisted video across each category.
Alistair Horsburgh, CEO at CitNOW commented: “Once again we’ve been overwhelmed with both the quality and quantity of the video entries we’ve received.
“Our expert judging panel has cast an eagle eye over the shortlisted entries, and all have been hugely impressed by the standards of videos being delivered through our Workshop and Sales platforms.
“Each year we see CitNOW video nominations from retailers which demonstrate refreshing innovation underpinned by excellent best-practice. But this year the quality of videos was outstanding, showing just how far dealerships have come in embracing the technology for the benefit of both customers and businesses.”
The full list of winners will be announced on 11th July at the prestigious Awards ceremony
Shortlist for the CitNOW Video Awards 2018
Best Sales CitNOW Video
- Arnold Clark Milton Keynes Delivery Centre
- Marshall SKODA Barnstaple
- Arnold Clark Chesterfield Motorstore
- Audi Halesowen
- Alexanders Prestige
- Swansway Crewe Audi
- Lookers Land Rover Colchester
- Jaguar Tamworth
Best Workshop CitNOW Video
- White Dove Cardiff
- Lookers Nissan Gateshead
- TrustFord Belfast
- TrustFord Tamworth
- Marshall SKODA Newbury
- Gates Ford Harlow
- Westerly Barnstaple BMW
- Lookers SEAT Manchester
- Lancaster Land Rover Milton Keynes
Best Overseas CitNOW Video
- Bartons Wynnum
- MSL Mercedes-Benz Cork
- Almoauto (Alcal) Taller
- Mercedes-Benz Madrid Taller
- Visauto Gandia
- Marc Motors Nissan
- Schomp BMW
- Schomp Honda