The rate of digital transformation in automotive retailing has rapidly accelerated in recent months. With more ways to communicate than ever before, knowing how best to engage with customers, and when, will be the key to success for many businesses. In this report, the CitNOW Group examines how technology is reshaping and redefining the retail experience and what the ultimate digital customer journey looks like now.
The importance of the journey from online to showroom is vital and needs to be as seamless and speedy as possible.
Find out what car buyers’ most valued online assets are in the full report.
What’s clear from our findings is that the ultimate digital customer journey should not be defined by the retailer, but by the customer. Nor should it be restrained by technology, but rather enabled by it.
Utilising the right digital tools to do this will make this process a whole lot smoother.