Epsom Audi – Brook Oram
While there are a number of essentials that should always be included in a good sales video, there is still plenty of scope to get creative and have some fun. We’ve seen a great example of that from our Sales Star of the Month for September, Brook Oram from Epsom Audi.
Brook starts off with a fun impersonation of Top Gear, and uses it as a way of explaining to the customer that the dealership has cars for sale outside of its usual franchise. Utilising the Multipart feature he goes on to include lots of useful performance stats like bhp and engine size. From the outset it’s clear he knows his audience well, and by showing off the sound of the exhaust it certainly gives the car enthusiast customer plenty to get excited about.
So while Brook has been able to tick all the sales video boxes, he’s also created a memorable and humorous video that will resonate with the customer and that stands out from the crowd. Well done, Brook!