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Sales Star of the Month – June 2023

Cotswold Cheltenham BMW – George Williams

There are plenty of things you can mention within a sales video to detail the specification of a car, but it can be tricky to cover them all while keeping the video light and engaging. Our Sales Star of the Month for June, George Williams of Cotswold Cheltenham BMW, has managed to strike that balance perfectly.

George starts with a friendly, personal approach, introducing himself and mentioning the customer, the car and how they made their enquiry. He goes on to highlight some of the unique selling points at a good pace, including the electric memory seats and sun protection glass. He doesn’t forget to focus on areas of specific interest to the customer, such as needing additional space for children in the backseats and being more conscious of environmental impacts. Using Multipart to transition from one shot to the next, adds further professionalism to the recording.

The end of the video invites more engagement from the customer, as George asks them to get in touch if they’re looking for any further information on specific areas. It rounds off a great video that informs, educates and entertains in equal measure – well done, George!