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Recognising the very best in automotive video and digital communications, the Digital Spotlight Awards offer the chance to make your video a shining example of going the extra mile.

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Sales Star of the Month – June 2022

Volkswagen Southend-on-Sea – Shemar Williams

At a time when car buyers want to build trusted relationships with sales executives more than ever, a friendly and more human approach in videos is vital. That’s exactly what our Sales Star of the Month for June, Shemar of Volkswagen Southend-on-Sea, has achieved in this recording.

As well as putting everything in an engaging tone, he keeps the video going at a good pace and talks to the customer with genuine enthusiasm for the car. The video is highly informative, highlighting the good condition of the used vehicle, including in areas like bumpers and wheels that can be especially prone to damage. Shemar also highlights the benefits of Volkswagen’s Approved Used programme, so that the customer has peace of mind that they’ll be taken care of both during and after the purchase.

All in all, it makes for an accommodating video that, in many different ways, empowers the customer with the confidence to make a purchase that feels right. Well done, Shemar!