Inchcape Volkswagen Altrincham – Jordan Ellenthorpe
Personalisation has never been more important in automotive retail, and sales videos are the perfect opportunity to deliver the individual approach that customers want. We’ve seen a great example of this from our Sales Star of the Month for December, Jordan Ellenthorpe of Inchcape Volkswagen Altrincham.
Responding to the customers personal needs, Jordan’s made a real effort to highlight the areas most relevant to typical family use, such as ISOFIX points for car seats and a healthy amount of boot space for shopping storage. Jordan’s demeanour is relaxed, approachable and friendly throughout, and perfects the balance of being informative while keeping the video moving at a good pace. Getting the help of a colleague for filming, so that Jordan can focus on presentation, adds an extra touch of professionalism, too.
After receiving the video, the customer gave positive feedback, saying that Jordan was very personable and listened to all of their wants and needs – and we completely agree. Well done, Jordan!