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Sales Star of the Month – August 2023

Sytner Sunningdale BMW – Jay Tutton

The best sales videos fit plenty of relevant information into just a few minutes, without racing through so fast that the viewer can’t digest everything. We’ve seen the best of both worlds from our Sales Star of the Month for August, Jay Tutton of Sytner Sunningdale BMW.

He starts off with a clear introduction of himself, the well-lit car in the background, and a reference to the customer’s specific phone enquiry. He highlights that a quote is being prepared for the customer, adding further personalisation to the recording and underlining the thoroughness of his preparation. Jay goes on to use Multipart to transition from himself to the car, then to the interior and back to himself; and his description of key features is comprehensive, from colour and leather interior to iDrive screen and wireless charging.

He signs off by confirming his colleague will be in touch with the quote, completing a professional and engaging video that’s at a good pace and length, and is full of concise language. Well done, Jay!