Sytner Solihull MINI – Alex Lam
The start of every sales video is crucial, not only because it sets the tone for what’s to come, but also because it has to grab the customer’s attention to watch the rest of the content. Our Sales Star of the Month winner for August, Alex Lam of Sytner Solihull MINI in the West Midlands, pulls it off superbly.
He kicks off full of enthusiasm in introducing both himself and the car the customer is interested in, and carries this enthusiasm through to the features and details of the car, both inside and out. He delivers the information clearly and with good explanation, and this also applies to his explanation of his dealership’s approved used process.
All these combine in a video that gives a customer confidence in the car that they’re buying, in the dealership they’re buying from, and from Alex personally. Well done, Alex, for covering all the bases at a time when every detail matters in the used car market.