Evolution of the Car Buyer
Across all retail sectors, people are increasingly turning to the convenience of online for pre-purchase research and shopping. One of the greatest challenges for automotive retailers is to deliver a seamless digital journey that gets customers into the showroom, which is why new technologies like personalised video have quickly been embraced by many in the UK.
While there has been plenty of broad research into the future of the automotive sector, a need has developed for a deeper look into where the automotive buyer is headed. How has the car buyer of today changed and what does the car buyer of the future look like?
CitNOW polled 1,000 UK customers to find out.
Read the results and findings in our latest report, The Evolution of the Car Buyer