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Video of the Month - December 2018

Proactive Tom Garrison of Sandicliffe Ford Leicester has put together a ‘thank-you’ for your custom video providing the customer with a preview of their new Ford Ka ahead of delivery.

The presentation is friendly and upbeat reflecting and adding to the excitement of collecting a new car whilst at the same time providing insights into some of the car’s key features including its contrasting bodywork colours. He also describes how the model has been reshaped providing additional room inside.

Tom delivers a fantastic overview of the car and the customer can’t help but feel well looked after providing used car buyers with the same experience as new car buyers. The presentation is clear and informative picking out features such as Bluetooth and highlighting the mileage. By stating what a fantastic car the customer has bought reinforces the purchase choice making the customer feel they have made the right decision.

The video is a great customer service tool and adds to the occasion of collecting a new car which is likely to encourage the customer to provide positive feedback and even recommend the retailer to friends and family.