Automotive businesses around the globe are already redefining what a brick and motor dealer looks like. Innovations like Kia's Red Cube redesign and Audi's digital showroom prove that while the automotive industry may be lagging behind in the digitalisation race, we're finally getting the idea. … [Read more...]
Video marketing in the battle for the gamers: PS4 vs Xbox One
June 11, 2013 by Leave a Comment
Sony know how to tease. They've been releasing coy shots of their long-awaited Playstation 4 for months now, but the moment of truth finally came at the E3 trade show in Los Angeles last night, where they revealed the final product. What's all the fuss about, you might wonder. Even as an … [Read more...]
Food for thought: how wide is your marketing net?
May 15, 2013 by Leave a Comment
Quality and good value for money. Not an easy marriage but in an age of mobility and information, the pressure is on businesses to provide - or clients will take their custom elsewhere. Nowhere can this be seen more clearly than in the world of gastronomy. With an increasing emphasis on eating … [Read more...]
‘I do’ to video marketing
May 5, 2013 by Leave a Comment
There is a reason that this blog is late and it is an excellent one: I was at a wedding. The bride was beautiful, the speeches were a perfect mixture of comedy and sentiment, and the food (hog roast and 7 types of cake) was delicious. There were also no fewer than 5 cameras flashing at any one time. … [Read more...]
Seeing is believing: success in video marketing
April 9, 2013 by 2 Comments
As more and more businesses are investing in their video marketing strategy, results are trickling in that prove just how effective video can be. As Ecoconsultancy writer David Moth writes, one of the main problems in the ecommerce sector is that you can’t hold the product in your hands before … [Read more...]
Learning: a painful process
March 29, 2013 by Leave a Comment
No-one likes learner drivers. They're slow, they stall frequently, and they have an alarming tendency to pull into your lane on a roundabout. I have a love-hate relationship with learners: I sympathise with them, remembering the painful process of learning to drive but at the same time I strongly … [Read more...]
If you can’t beat them, join them
March 19, 2013 by Leave a Comment
It's a fact that mobile shopping is taking over the retail industry. In every sphere, from car hunting to buying a new laptop, consumers are increasingly using their mobile to access a wealth of information that simply wasn't available even a decade ago. The gut response of many retailers has been … [Read more...]
Your car dealership on their screen
March 11, 2013 by Leave a Comment
iVendi, a motor dealer technology company, has released a statement advocating increased online video content. Their director James Tew said: “Many dealer websites have no video content at all yet internet usage statistics show that more and more people are watching video online, partially as a … [Read more...]
Through my eyes: the rise of the camera
March 7, 2013 by Leave a Comment
Cameras are getting smaller, cheaper and more resilient. The BBC reports that as video technology has become smaller and the image quality has got better, these devices are producing visually stunning video clips that are so fast and frenetic, it leaves the viewer somewhat disorientated yet in awe … [Read more...]
