According to the Content Marketing Institute’s (CMI) benchmark report released in 2012, approximately 52% of B2B brands reported using video marketing as a content strategy in 2011. In 2012, that figure rose to 70%. Figures also show that marketers are beginning to catch on to the power of … [Read more...]
Why losing a million pounds is a good thing
November 30, 2012 by Leave a Comment
Unless you were taking a communication vacation you will have noticed that over the past weekend Amazon launched a major promotion based on America’s Black Friday. Reducing thousands of items with limited stock, the site created a kind of virtual bazaar, only without the danger of being crushed to … [Read more...]
An Amazon Customer Experience For Your Dealership
March 7, 2012 by 1 Comment
Have you ever had an 'Amazon' experience? Many of us have, some of us swear by them. Although their price is competitive, they’re not always the cheapest, but I invariably choose them over cheaper rivals because I trust them. Its not only trust they have instilled in their … [Read more...]
