Tagged: Amazon

Video marketing in the battle for the gamers: PS4 vs Xbox One

CitNOW

Sony know how to tease. They’ve been releasing coy shots of their long-awaited Playstation 4 for months now, but the moment of truth finally came at the E3 trade show in Los Angeles last night, where they revealed the final product. What’s all the fuss about, you might wonder. Even as an occasional gamer myself (oh, if only there were more hours in a day), I have little interest in the product design itself. However, in the $65 billion video game industry, Sony knows better than anyone that customer experience is key – and that starts long before they even turn the console on. This is especially true when facing such a formidable rival as Microsoft. Their latest offering, the Xbox One, was also finally revealed at the E3 convention – a few hours before its Sony counterpart. However, in the game of gaming, Sony is edging ahead: for every… Read more »

2013 is set to be video’s big year

CitNOW

According to the Content Marketing Institute’s (CMI) benchmark report released in 2012, approximately 52% of B2B brands reported using video marketing as a content strategy in 2011. In 2012, that figure rose to 70%. Figures also show that marketers are beginning to catch on to the power of visual marketing: 61% of B2B marketers believe video is an effective tactic, a 36% increase from the previous year. Between 2010 and 2011, blogs, videos and white papers all saw an increased adoption rate, whereas printed material saw a significant decrease in usage. This reflects the general market migration to online material. For one of the leading online retailers, ebooks have been essential to their marketing strategy. Amazon’s CEO Jeff Bezos revealed that ebook sales have grown 70% year on year; in fact over the festive period demand for the Kindle Paperweight outstripped Amazons’ ability to supply.   Where Amazon has been particularly canny however is in offering a… Read more »

Why losing a million pounds is a good thing

CitNOW

Unless you were taking a communication vacation you will have noticed that over the past weekend Amazon launched a major promotion based on America’s Black Friday. Reducing thousands of items with limited stock, the site created a kind of virtual bazaar, only without the danger of being crushed to death by crazed hoards. What was most interesting was the fact that Amazon reduced the price of the Kindle Fire from £129 to £99. According to chief executive Jeff Bezos, the Kindle family are already sold at cost price so if Amazon sold 40,000 Kindle Fires at £99 that’s a £1,200,000 loss.  Just think about that for a minute. Over a million pounds straight loss. Are they mad? Well, possibly but not from a marketing point of view. You see, sales of the kindle family tripled on Black Friday. People weren’t just buying the reduced Kindle Fire, they were being drawn… Read more »

An Amazon Customer Experience For Your Dealership

CitNOW

  Have you ever had an ‘Amazon’ experience? Many of us have, some of us swear by them. Although their price is competitive, they’re not always the cheapest, but I invariably choose them over cheaper rivals because I trust them. Its not only trust they have instilled in their customers over time; my shopping experience has also evolved as they’ve introduced new functionality to their website, don’t I mean their ‘shop’, which has also kept me coming back. They now sell second hand versions of books so I don’t always have to buy new; and if I need it quickly they have express delivery, guaranteeing me next day arrival. They even let me read the book just like in a bricks and mortar store, so I can make sure it’s what I’m really after before I buy it. I can track where my parcel is, I can have multiple delivery… Read more »