Have you ever heard the phrase 'If it aint broke don't fix it'? More often than not it's an excuse for inaction. How often do you do the same thing over and over again, refusing to admit that the process itself is broken? Sometimes it's a whole lot easier to pretend that a system works than to go … [Read more...]
The internet: a forgotten gift
May 30, 2013 by Leave a Comment
I am routinely frustrated every time I realise that there is no free wifi on the train. I have recurrent amnesia about the fact that, in a world where Megabus offers complimentary internet access, I am kept digitally deprived every time I use a locomotive (#firstworldproblems). Like having free … [Read more...]
In the good old days…The effects of hyperconnectivity
May 22, 2013 by Leave a Comment
One of the favourite topics of conversation a few weeks ago among rosey-glass wearing folk was the report of the 4 yr old girl addicted to her iPad. So obsessed was she, the story goes, that she would become apoplectic upon its removal from her tiny grasp and her parents, at their wits' end, … [Read more...]
The future is bright – and digital
May 17, 2013 by Leave a Comment
How interested would you be in what your partner ate for breakfast yesterday? Now take a step back: how interested would you be in what your friend's partner had? Or your friend's son's partner? The growth of vlogging, recording your life on video then posting the results on Youtube, has allowed … [Read more...]
Food for thought: how wide is your marketing net?
May 15, 2013 by Leave a Comment
Quality and good value for money. Not an easy marriage but in an age of mobility and information, the pressure is on businesses to provide - or clients will take their custom elsewhere. Nowhere can this be seen more clearly than in the world of gastronomy. With an increasing emphasis on eating … [Read more...]
Onwards and upwards: experience in car marketing
May 10, 2013 by Leave a Comment
30 GB HDD touch screen navigation system. I-Key with smart access. Bose Premium Sound System with 11 speakers. Intelligent all-wheel drive. All of this in the Infiniti FX Executive for only £499 per month. Oh, and advance customer rental of £11,317. And a contract for 35 months. And you don't … [Read more...]
Causalities in a digital war rise from the dead
May 8, 2013 by Leave a Comment
After warning last Summer that it was investigating the prospect of closing down its print business, Auto Trader has announced that its last print edition will be published this June. Following increasing decline of its print copy, Auto Trader undertook to transfer its car advertising business to … [Read more...]
‘I do’ to video marketing
May 5, 2013 by Leave a Comment
There is a reason that this blog is late and it is an excellent one: I was at a wedding. The bride was beautiful, the speeches were a perfect mixture of comedy and sentiment, and the food (hog roast and 7 types of cake) was delicious. There were also no fewer than 5 cameras flashing at any one time. … [Read more...]
The forbidden Apple: too far gone?
April 29, 2013 by Leave a Comment
Apple has perfected their image: sleek, streamline and so stylish it hurts. At a cost significantly higher than comparable products, they priced me out of their Macs and I am still struggling to reconcile myself with my perfectly respectable Sony Vaio. Despite the fact that their products now … [Read more...]
