How interested would you be in what your partner ate for breakfast yesterday? Now take a step back: how interested would you be in what your friend's partner had? Or your friend's son's partner? The growth of vlogging, recording your life on video then posting the results on Youtube, has allowed … [Read more...]
Food for thought: how wide is your marketing net?
May 15, 2013 by Leave a Comment
Quality and good value for money. Not an easy marriage but in an age of mobility and information, the pressure is on businesses to provide - or clients will take their custom elsewhere. Nowhere can this be seen more clearly than in the world of gastronomy. With an increasing emphasis on eating … [Read more...]
Onwards and upwards: experience in car marketing
May 10, 2013 by Leave a Comment
30 GB HDD touch screen navigation system. I-Key with smart access. Bose Premium Sound System with 11 speakers. Intelligent all-wheel drive. All of this in the Infiniti FX Executive for only £499 per month. Oh, and advance customer rental of £11,317. And a contract for 35 months. And you don't … [Read more...]
Causalities in a digital war rise from the dead
May 8, 2013 by Leave a Comment
After warning last Summer that it was investigating the prospect of closing down its print business, Auto Trader has announced that its last print edition will be published this June. Following increasing decline of its print copy, Auto Trader undertook to transfer its car advertising business to … [Read more...]
‘I do’ to video marketing
May 5, 2013 by Leave a Comment
There is a reason that this blog is late and it is an excellent one: I was at a wedding. The bride was beautiful, the speeches were a perfect mixture of comedy and sentiment, and the food (hog roast and 7 types of cake) was delicious. There were also no fewer than 5 cameras flashing at any one time. … [Read more...]
The forbidden Apple: too far gone?
April 29, 2013 by Leave a Comment
Apple has perfected their image: sleek, streamline and so stylish it hurts. At a cost significantly higher than comparable products, they priced me out of their Macs and I am still struggling to reconcile myself with my perfectly respectable Sony Vaio. Despite the fact that their products now … [Read more...]
The end of the world is nigh: please turn right
April 22, 2013 by Leave a Comment
I do not have sat nav. I am aware that this puts me in the dark age navigationally speaking but it's just never been a piece of equipment that I've had much interest in. There are obvious disadvantages to relying on road maps and sign posts, particularly if I'm driving by myself; a calm voice … [Read more...]
Target your audience: the elite and digital video marketing
April 18, 2013 by Leave a Comment
'All animals are equal but some are more equal than others' - Napoleon. Never has a pig spoken truer words. The latest research from data marketing company Turn reveals that, on average, big advertisers spend 85% more on reaching the top 2% of the global online audience. As Ecoconsultancy blogger … [Read more...]
Put your money where your mouth is: live chat and CitNOW
April 15, 2013 by Leave a Comment
We all love a chat, whether it's about the death of controversial politicians, the latest football scores, or the potential start of the next World War. And, it turns out, so do your customers. In fact, according to AM-online's latest figures, 80% of customers prefer live chat to email or phone. … [Read more...]
