With smart phones becoming ever smarter, and mobile Internet getting faster, the revolution that began with search is going mobile, and the world with it. As super-quick 4G rolls out across the UK, customers are searching more on their mobile phones and are showing greater willing to spend large amounts online. Currently, clothes, music, food and tech gadgets are all bought habitually online, and the number and price of cyber-purchased products is growing relentlessly. We’ve witnessed this increasing trust in digital content. Stories from CitNOW-enabled sales executives tell of cars sold to customers in different countries, and even different continents, the furthest afield being Brazil! All because of an email sent to them containing a link to a CitNOW of their car. But could this become the future of automotive retail? Well, with global online car sales expected to increase eightfold by 2025, taking a full quarter of the market, digital showrooms… Read more »
Have you ever wondered what it’s like to sit in the cockpit of a formula one car at Silverstone and experience the raw acceleration and power of some of the world’s fastest automobiles? Well, although you can book in your own car in to the track, the opportunities to get behind the wheel of an actual F1 car are extremely limited. Yet a remarkable video released by Mercedes and powered by Visualise puts you head to head with Lewis Hamilton as he bullets around one of the world’s favourite circuits. The amazing aspect of the video is that it eliminates dead space; it can pan and zoom 360 degrees. So if you want to view the sky, or ground or tyre walls rush past, or watch the drivers reactions, all you have to do is drag your mouse to pan across. Go ahead check it out. The effect is even… Read more »
According to a recent study published by Google, online video is rapidly growing as a top research tool for automotive shoppers. To illustrate, the study shows that the use of online video sites for car shopping rose 28% from 2012 to 2013 and is expected to rise throughout 2014. The evidence is clear that today’s digital consumer is looking for short, information-rich content. They are reading less text and watching more video. The study goes on to say that 61% of vehicle shoppers research using online video, with 1 in 4 watching more than an hour of content before their vehicle purchase. Online video formats include advertisements, vehicle reviews, personal video presentations, maintenance explanations and several others. The following infograhic shows what role online video will continue to play as more and more consumers turn to online video.
Bringing in prospects and leads should be the marketing team’s top priority. So it’s no wonder that a recent AM-Online article stated that automotive advertisers spent more than £70 million on lead generation activities in 2013. The article goes on to state that, “The internet is without doubt the first starting point for consumers looking to buy a car and with the latest Google stats telling us that 94% of car buyers start their research online, it is imperative that manufacturers and dealers showcase their brand and offers very early on in the buying cycle, in order to capture the interest of early bird consideration buyers.” In a traditional marketing funnel, there are three main stages: lead generation, lead nurturing and lead conversion (purchase). Everyone talks about what to do for the first and third stages; getting new leads and closing more deals. Unfortunately, most dealers miss the mark when… Read more »
The CitNOW Spring The weather is miserable, Britain seems destined to become a modern Atlantis, and Land Rover have even rebranded the UK as the ‘grey and pleasant land’. But not all the news is bad. Somewhat miraculously the economy is back in growth. With unemployment down and growth predictions up, things are beginning to look better for businesses. This general trend has been reflected in the car market with new car registrations growing by 7.6% to 154,562 units in January. The vast majority of dealers, 78.8% according to AM online, are confident that 2014 is going to be a better year for business. The roots and causes for this continued expansion in the car market are debatable, with the BBC recently proposing that the recent phenomenon of PPI pay-outs from banks are fuelling this latest surge. Perry’s chairman Ken Savage, interviewed for the programme quoted: “There isn’t one single thing… Read more »