Monthly Archives: March 2012

Social Media for Car Dealers – You Must Converse to Convert

BMW Social Media example

We have all seen the stats for social media and yes it is obvious car dealers target audience’s are out there. One of the main problems dealers face is how to grab the audience by the scruff of the neck and make them listen, which is a real challenge. When using Facebook or Twitter account many dealers are interested in one thing, that’s converting followers to sales leads by constantly attempting to sell, sell, sell. Recently I had to remove a number of companies who were spamming my news feed with continous sales chatter. Many dealers struggle to find time to simply converse with followers as part of their social media car marketing strategy; we think this is a wasted opportunity. However you must earn the right to converse – and converse in the correct manner. Social media is the place to converse within a relaxed environment, rather a coffee… Read more »

The Times They Are A Changing For Dealers

Honda Live Chat

The days have all but disappeared when a customer’s car buying experience centred on magazines, brochures and newspapers for gathering information. The advent of the Internet with search engines like Google means no one is far away from all the facts when making a car purchasing decision. Real time information at a customer’s fingertips means even less need to make a trip to the dealership until it’s absolutely necessary. If you don’t believe me check out these facts from the Google Gearshift Report in 2010: Over half of all customers start their purchase journey online. 8 out of 10 people use the internet for research at some point Of the 78% who research online – 63% use manufacturers websites, 56% dealer’s websites and 21% blogs. Showroom visits are declining rapidly – in 2010 25% of all customers only went to one dealership. Hands up who’s got a blog? No? Why… Read more »

An Amazon Customer Experience For Your Dealership

CitNOW

  Have you ever had an ‘Amazon’ experience? Many of us have, some of us swear by them. Although their price is competitive, they’re not always the cheapest, but I invariably choose them over cheaper rivals because I trust them. Its not only trust they have instilled in their customers over time; my shopping experience has also evolved as they’ve introduced new functionality to their website, don’t I mean their ‘shop’, which has also kept me coming back. They now sell second hand versions of books so I don’t always have to buy new; and if I need it quickly they have express delivery, guaranteeing me next day arrival. They even let me read the book just like in a bricks and mortar store, so I can make sure it’s what I’m really after before I buy it. I can track where my parcel is, I can have multiple delivery… Read more »